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A Below The Line Ad Agency. |
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Linear SC is a Below The Line marketing communications, ad agency. Our activities are focused on understanding and delivering communications to two main groups: Trade and Consumer.
Unlike Above The Line agencies who focus on TV and radio broadcast, our activities are focused at the point of decision making. In-Store, In-Home or Out-Of-Home.
Our agency employs a process, function, or task for client specific programs that occurs over a specific period of time and has recognizable results. Below The Line activities are part of the all important marketing mix of a companies sales and marketing strategy. Not only are Below The Line activities seen in Fast Moving Consumer Goods product categories, but increasingly all types of commercial and industrial goods. |
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From a clients perspective there are many choices that need to be made to find the right agency for a specific strategic initiative. We see many clients that are looking for core competencies that are focused on the consumer at the point of decision. This isn't just brand building to build awareness (ATL), this is a clear distinction that traditional Above The Line agencies have not wanted to pursue these integrated programs because there wasn't enough in the budget, the deliverables weren't broadcast or maybe the creative executions weren't sexy enough.
Lately, you've seen major agencies pursue the "Shopper Marketing" tag because they need a general classification that will differentiate their services from specialty agencies. It's a one size fits all strategy which I've never liked. We've been focused on understand the shopper (read: consumer) for 15 to 20 years and just because you call it another term doesn't mean your doing a better job at it. Selling the sizzle, not the steak.
Below The Line activities are alive and kick'en and we're more than happy to be a part of insightful strategy, unique visualization and efficient activation that encourages a meaningful relationship between consumers and our clients brands. A win-win!
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Branding? You've come to the right place. |
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Let's first define what a branding agency does; a branding agency is a type of marketing agency which specializes in creating and launching brands as well as rebranding. In some cases branding agencies can create, plan and manage branding strategies, independent from their clients. Branding agencies will also handle advertising and other forms of promotional activities.
Our agency uses a proprietary method, developed from over 20 years of experience working with the worlds largest (and smallest) brands. Our procedure is focused on results. We're talking meaningful, sales driven results where growth goals are understood and teams of people are focused and able to complete tasks effectively.
Linear SC Branding Advantages:
- Strategic thinking
- Established process
- Improving and learning
- Customer centric process
- Relationships and team development
- Shared level of expectations between teams
- Promotes imagination, creativity and innovation
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