Consumer Marketing

Now that we know what Consumer Marketing is and we started to identify our target audience, what's the process to reach our brand or company goals?

First, we'll need to develop a marketing strategy that showcases your brand's unique value proposition. We'll create a brand positioning statement that resonates with consumers and develop messaging that highlights your brand's selling points as our consumer, shopper travels down their path.

Many consumers need a reason to believe. A reason that a product will solve their situation. Compelling and to the point, we allow our consumer to initiate trial and build brand loyalty.

Next, we'll implement marketing tactics that are specifically designed for the food and beverage industry. While our agency does not specialize in packaging design, it does specialize in branding, social media marketing, influencer marketing, and consumer promotions. Thinking holistically is critical to the consumer-marketing process. All are threads that when come together develop a fabric of communication priorities all done consistently. Naturally, we'll work with you to determine which tactics will be most effective for your brand and target audience.

For packaging design and branding, we'll develop packaging that appeals to your target audience and create a brand identity that stands out on the shelves. We'll design an appealing logo and brand guidelines that represent your brand's values and mission.

Our social media marketing strategy is tailored to the specific social media platforms that are best for your brand. We'll create a social media content strategy that resonates with your target audience and engages them with your brand. We'll also identify the right influencers for your brand and develop partnerships to promote your products.

Our consumer promotions are designed to drive sales and increase your brand's visibility. We'll develop effective consumer and trade programs designed to get your products in front of more consumers.

Finally, we'll analyze the results of our marketing campaigns and track sales data, engagement and reach on social media, and the ROI of consumer promotions and influencer campaigns. We'll use this information to adjust our strategy and ensure that we're delivering the best results for your brand.

We're excited to help your brand succeed in the food and beverage industry. Contact us today to learn more about our consumer-marketing services!

When a shopper enters a grocery store, they are typically in what is known as the "Decision Making Corridor." Not only is this the area immediately inside the entrance where the shopper is making initial decisions but it is also the path they must take to successfully complete their shopping journey.

At this point, the shopper is likely scanning the environment and taking in a lot of visual information. They may be looking at displays, signage, and product packaging to get a sense of what's available and what might be of interest to them.

A mix of automatic and deliberate thinking.

The mental process that the shopper is moving through at this point can be characterized as a mix of automatic and deliberate thinking. On the one hand, the shopper's brain is processing a lot of visual information without conscious effort, and they are making snap judgments based on what catches their eye or seems familiar.

At the same time, the shopper is likely consciously considering factors like price, brand reputation, and nutritional value as they decide which products to add to their cart. This is where marketing strategies like packaging design, branding, and messaging can have a big impact on the shopper's decision-making process.

Consumer working through an efficient purchase process.

Overall, the shopper in the Decision Making Corridor is trying to quickly and efficiently gather information and make choices based on a combination of automatic and deliberate thinking. By understanding this process and tailoring marketing strategies to appeal to shoppers in this context, brands can increase their chances of success in the competitive grocery store environment.

Consumer marketing plays a critical role in influencing shoppers as they move through the Decision Making Corridor in a grocery store. As shoppers are scanning the environment and making snap judgments based on visual cues, marketing strategies like packaging design, branding, and messaging can help a product stand out and catch their attention.

For example, a well-designed package with eye-catching colors and a clear brand logo can help a product stand out on the shelf and draw the shopper's eye. Messaging that highlights the product's unique selling points, such as high-quality ingredients or eco-friendly packaging, can also help differentiate it from other products and appeal to the shopper's values.

Clear, effective and planned communication.

In addition to influencing shoppers in the Decision Making Corridor, consumer marketing can also play a role in driving repeat purchases and building brand loyalty over time. By creating a strong brand identity and messaging that resonates with consumers, brands can establish a relationship with shoppers that goes beyond a one-time purchase.

Overall, consumer marketing is a powerful tool for brands looking to succeed in the competitive grocery store environment. By understanding the Decision Making Corridor and tailoring marketing strategies to appeal to shoppers in this context, brands can increase their chances of success and build lasting relationships with their customers.