Brand Development - Our Process

Monday, January 30, 2023
Brand Development - Our Process

Discovery, Visualization, and Activation are our three phases of brand development. They represent a structured approach to building a strong and effective brand identity that can support the success of an organization.


The Discovery phase is the first step in the process, and it involves a deep dive into the organization's history, culture, values, and goals. The goal of this phase is to gain a deep understanding of the company, its products or services, and its target audience. This information is used to identify the key elements of the brand identity and to define the brand's unique selling points, benefits, and value proposition.


The Visualization phase is where the brand identity is brought to life. This phase involves the development of the visual and messaging elements that make up the brand, including the logo, tagline, packaging, and messaging. The focus is on creating a consistent and coherent image that accurately reflects the brand's identity and value proposition.


The Activation phase is where the brand is launched and made visible to the world. This phase involves integrating the brand into all aspects of the organization, including marketing and advertising efforts, customer engagement, and product development. The goal is to create a consistent brand experience for customers and to build awareness, recognition, and loyalty.

The Discovery, Visualization, and Activation phases provide a structured approach to building a strong and effective brand identity, ensuring consistency and coherence in the brand's image and messaging, and supporting the overall success of the organization.

Our Work

in-store deliverables shopper marketing brand agency food beverage

In-Store Deliverables

In-store materials need to be of quality and effectiveness.

In-store deliverables can take many forms. Case cards, pallet wraps, couponing, etc.

tie-ins shopper marketing brand agency food beverage


To be effective, consumer product, food tie-ins require careful planning and execution.

Tie-ins leverage the strengths of each brand to increase sales and customer loyalty. By combining two products that are often used together or consumed at the same time, companies can increase the perceived value of both products and attract new customers who may not have been interested in one product alone.

african american woman shopper marketing brand agency food beverage

Trade Brochure

Diageo North American Trade Brochure used to introduce the portfolio of spirts brands in North America.

A significant task to act as the hub of creative and trade related activities for all North American spirits whosalers.

Integrated solutions.
Designing, developing and implementing sales, marketing and promotional programs.
Branding, marketing and advertising.
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