5 Tips To Help You Come Up With A Positioning Statement

Saturday, January 28, 2023
Positioning Statement

A positioning statement is a concise description of a company's intended place in the market for its products. In working with an advertising agency, companies can create a positioning statement that defines the unique benefits, features and attributes of their products, and how they differentiate from their competitors. 

This statement helps to guide the overall marketing strategy and ensures that all messaging, branding and advertising efforts are aligned and consistent. The positioning statement serves as a blueprint for creating a distinct and memorable brand image in the minds of consumers, and helps companies to effectively communicate the value of their products.

Let's list 5 tips to help a company come up with a positioning statement for their products or services

  1. Know your target audience: Understanding the needs, wants, and values of your target audience will help inform the positioning statement and ensure it resonates with them.

  2. Evaluate the competition: Analyze the competition to understand how your products or services differentiate and what unique benefits you can offer.

  3. Identify your unique value proposition: Define what makes your products or services unique, what benefits they offer and what problem they solve for customers.

  4. Keep it concise and clear: A positioning statement should be concise and to the point, clearly articulating the unique value your products or services bring to the market.

  5. Align with company goals: Ensure the positioning statement aligns with the overall goals and vision of the company. This will help ensure consistency in all marketing and advertising efforts.

Our Work

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In-Store Deliverables

In-store materials need to be of quality and effectiveness.

In-store deliverables can take many forms. Case cards, pallet wraps, couponing, etc.

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To be effective, consumer product, food tie-ins require careful planning and execution.

Tie-ins leverage the strengths of each brand to increase sales and customer loyalty. By combining two products that are often used together or consumed at the same time, companies can increase the perceived value of both products and attract new customers who may not have been interested in one product alone.

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Trade Brochure

Diageo North American Trade Brochure used to introduce the portfolio of spirts brands in North America.

A significant task to act as the hub of creative and trade related activities for all North American spirits whosalers.

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