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Sales DNA

We have agency.

Our Work
About LSC

Our work is built around performance.

That means understanding how brands operate, how retailers sell and how consumers decide, then translating that into clear, effective communication across every touchpoint.

What We Do

Solutions for business.

Branding, marketing, trade programs, and communication systems built to support how products & services actually move through the market. Everything connects. Each part supports how products are seen, understood, and purchased.

Brand Strategy

Go-to-market direction, category positioning, customer understanding, and strategic clarity. Includes research, naming, identity, packaging direction and visual systems that create recognition and build value.

Messaging & Content

Copy, storytelling, image creation, and campaign content that connects with the customer decision path.

Consumer Marketing

In-store, in-home, and out-of-home programs that increase visibility and influence purchase behavior.

Trade Marketing

Sales tools, account-specific programs, POS, displays, and trade materials that help teams sell.
Core Positioning

“We build brands that move.”

Strategy, creative, trade communication, and retail activation connected in one senior-led system.
Our Work
Trade

1. Trade.
Building for effective relationships.

Brands-Retailers-Consumers

Everyone wins when we perform together. We integrate into the retailer’s world—using data, research, and programming to drive results that elevate both the product and the category.

Sales & Training Tools

New Product Sales kits, Persuasive Selling Program materials, One-Of-A-Kind samples for sales presentations and much more.

Account Specific

Look for ways to support key accounts at retail. Build winning relationships and develop insightful, sales building programs for your customer accounts.

Tie-Ins

Integrated solutions. Innovative ways to build trade and consumer relationships.
Core Positioning

“We build revenue systems.”

Not just brands. Not just campaigns. LSC builds systems that generate leads, move product and services and help businesses grow.
Our Work
Engagement

2. Consumer.
Built to perform.

We create the visibility required to reach consumers where decisions happen, in-store, in-home, and out-of-home.

Programs are built to introduce, reinforce, and grow demand, supporting new product launches and increasing share for established brands.

In-Store

Where purchase decisions are made.

We design in-store programs that stand out, communicate clearly, and influence behavior at shelf—aligning both consumer attention and trade priorities to drive sales.

In-Home

Extending the brand beyond the store.

Targeted programs that reach consumers directly—reinforcing messaging, increasing familiarity, and supporting repeat purchase.

Out-of-Home

Surrounding the consumer in the real world.

Integrated messaging placed in relevant environments, delivering consistent, brand-level communication that builds awareness and drives action.

Core Principles

“Branding without business strategy is decoration.”

We start with the customer, channel, the shelf and the sale, then build the work backward from intended outcomes.
Our Work
Complete Services

3. Online.
A connected digital experience.

PowerPro Live supports websites, campaigns, data, and performance infrastructure, with ongoing management built in.

Online Strategy

Integrated on-site and off-site strategy aligned with brand, sales, and lead-generation goals.

Design & Development

Modern websites, ad strategies & depolyments, digital tools built for credibility, performance and conversion.

Support

Ongoing everything. Including updates, backups, analytics, reputation support, optimization, technical care and much more.
Selected Work

Built for movement.

Building seasonal programs, consumer activation and trade communication that move product.
Consumer
Trade

Jose Cuervo

Multi-cluster, channel, sales support.
Consumer
Trade

Beringer

National, account-specific, seasonal retail programs.
Consumer
Trade

Del Monte

Feature, display, consumer promotions and retail activation.
Consumer
Trade

Crystal Geyser

Sales tools that help teams sell better. Consumer promotions that encourage sales lift.
Account Specific

Built for strategic relationships.

Programs adapt to how each account operates, merchandises, and drives product movement. A team dynamic built to perform.
Retail
Grocery

Meijer

Midwest-driven retail programs built around store-level/department planning and execution, seasonal programming and localized shopper behavior.
Retail
Grocery

Publix

Clean, experience-driven merchandising that supports premium perception and strong in-store brand presentation.
Retail
Grocery

Safeway

Programs aligned to high-frequency grocery environments. Focused on visibility, promotion and consistent shelf movement.
Retail
Mass

Walmart

High-volume strategies designed for scale. Clear messaging, efficient execution and programs built to win at shelf.
Services

Built for
brand
movement

40+ years of consumer and trade channel development.
Senior leadership on every engagement.

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Our Work
Design DNA

Consumer. Trade. Retail

LSC helps brands move from strategy to shelf with senior-led branding, marketing, trade programs, and sales support.
40+
Years
Senior
Every Engagement
CPG
Food · Bev · Spirits
Proven
Process
Clients Include

Category
leaders

Experience across spirits, food, beverage, financial services, and retail channels.

Crown Royal

Spirits

Captain Morgan

Spirits

Johnnie Walker

Spirits

Tanqueray

Spirits

Del Monte

Food & CPG

Hormel Foods

Food & CPG

Safeway

Retail
Why LSC

The agency that's been
down the road.

LSC is not a start-up selling potential. Four decades of consumer and trade channel development. That depth is the product.

Selective

“We choose the work we can own.”
Fewer projects. Better outcomes. More meaningful relationships.

Senior

“No juniors.”
The people who pitch the work are the people who do the work.

Structural

“We build the system around the work.”
Clear process. Organized delivery. Better client experience.

Strategic

“Branding without strategy is decoration.”
We understand the channel, shelf, consumer, and sale.
Work With LSC

Let’s build something that lasts.

We’re selective about the work we take on. When we say yes, we mean it — and we see it through.
Get In Touch