Tie-Ins
Integrated solutions. Innovative ways to build trade and consumer relationships.
Linear SC will help you work together and win the race against the competition. Our extensive knowledge and experience means you'll reach your consumer and trade goals.
A few examples of our past tie-in programs:
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Outdoor Entertaining. Beringer brands team up with other summertime favorites ensuring that summer sales sizzle. |
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Adults Get Into The Spirit. The T.G.I. Friday's brand scares up the profits by inviting adults to participate during the increasing popular Halloween season. |
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A Healthy Fit. A successful tie-in partnership ripened by pairing healthy ingredients into meal solutions (with minimal preparation). Naturally, retailers enjoy a cross-category sales lift. |
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Universal Tie-Ins. As their official bottled water, Crystal Geyser quenches consumers thirst by increasing awareness and promoting trial via FSI's. For Universal Studios, ticket sales increased significantly during promotion time periods. |
Why Tie-Ins?
Given the right mix, tie-ins are an extremely effective way for multiple brands to team up. Not only are brands sharing cost in development and production, but they are also strengthening their brand message. And finally, retailers desire them because of cross-category purchases.
A Triple Win
Manufacturers Win:Efficiency through shared costs
Increased product awareness and trial
Increased brand essence
Retailers Win:
Stimulated cross-category purchases
Increased store traffic
Consumers Win:
Saving money
Increased awareness
Tie-Ins Services
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What's a Tie-In?
Tie-Ins come in all shapes and sizes. In general you are looking to team up with a partner or partners to increase sales of all partner products. You are usually looking to promote this Tie-In to the trade to increase orders. Tie-Ins are beneficial to the trade for a variety of reasons.
1. Partners share expenses
2. Retailers see cross category lift
3. Consumer benefit from promotional offer
How To Develop Tie-Ins for Alcohol Products
Wine or alcoholic beverages have unique state by state legal requirements. Many alcohol (Wine, Spirits, Beer) companies with national distribution will promote a partner brand for the main reason of offering a consumer promotion, usually in the form of a cents off coupon in states that prohibit promotional savings on their own (alcohol) brand.
Learn more about how to develop tie-ins for alcohol products.
