FSI's (Free Standing Insert)

An FSI is a sunday ritual. Make the most of this trade necessity with LSC's complete service for these free standing inserts.

FSI Inserts are a vital ingredient in any integrated promotional marketing mix, make sure your FSI is built right for both consumer and trade channel development.

With a defined process for regional or national FSI Insert drops, LSC has the experience, tools, creative, production and coordination process to make your next FSI (Free Standing Insert) drop a success.


Art direction

FSI (Free Standing Inserts) require a specialized, strategic and targeted understanding that serves to organize diverse teams for the desired outcome.

Photography

Working with industry professionals, we'll be managing the complete studio process to create visually stimulating images that can be used for all trade and consumer purposes, not just for your FSI (Free Standing Inserts) .

Copywriting

FSI (Free Standing Inserts)  are a consumer driven sales tool and must speak strategically, simply and clearly for maximum effectiveness.

Program planning

Used as a part of the marketing mix, FSI (Free Standing Inserts)  assist to build traffic and complement the in-store and out-of-store sales vehicles.

Design & production

Working with preferred FSI (Free Standing Inserts)  publishers, our internal teams are able to provide clients with the right artwork on-time and on-budget.

Recipe development

Food and beverage professionals will create recipes that promote your product, reduce consumer time and make consumer occasions memorable.

Market research

Our strong FSI (Free Standing Inserts) background and marketing knowledge assist to plan effective regional or national drops according to your needs.

Redemption

Industry statistics indicate low FSI (Free Standing Inserts) consumer redemption. More importantly, consumer products require trade support and FSI Inserts fit perfectly.

National & regional FSI drops

Whether national or regional FSI (Free Standing Inserts), our management teams will assist in choosing markets, regions or other selection criteria that fits your FSI needs.

Trade development

Manage your trade relationship and develop tools that assist your retailers with traffic building programs. FSI (Free Standing Inserts) are always popular with the trade.

Out-of-stocks

FSI (Free Standing Inserts) increase consumer demand. We'll show you how to prevent out-of-stocks and capture those lost profit opportunities.

UPC code procurement

Tracking your specific FSI (Free Standing Inserts) needs, by region, by market or by store are planned effectively with UPC's. We'll take the guesswork out of this valuable tool.


Key Benefits:

  • Activities that promote display with FSI Inserts
  • Brand equity building with FSI Inserts
  • Effective media mix with FSI Inserts
  • Improved consistency with FSI Inserts
  • Increased product awareness & trial with FSI Inserts
  • Integrated marketing with FSI Inserts
  • Maximized FSI promotional spending
  • Prevent out-of-stocks with FSI Inserts
  • Sales generation in new markets with FSI Inserts
  • Strategic positioning with FSI Inserts
  • Targeted & tactical FSI Inserts
  • Targeted consumer segments with FSI Inserts

Resources and other FSI information:


LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

integrated consumer communications. #in-store, #in-home, #out-of-home. it's all in-the-house.

by Dave Wohlner Wednesday, 14 December 2011 22:35

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