Account Specific

Looking for ways to support key accounts at retail? Need to respond to a major customer's request for an "exclusive" program?

Consider account specific sales support as part of your overall marketing strategy. Offer superior results as we develop insightful, sales building programs for your customer accounts.


Concepting

Provide your accounts with your preferred category solution. Paint the sales growth picture using pre-sales tools, 3D images and much more to increase account performance.

Promotions

With an eye on your accounts overall marketing mix, we'll develop leading promotions that set your account apart from their competitors.

Copywriting

Using consistent, account messaging, we seek to promote defined goals and objectives within targeted segments and categories.

Revenue generating

Create account programs that are self-funded. Programs are funded with revenue generating, ad or promotional sales tools that increase your accounts ROI.

Design

Experienced design professionals that understand sales and marketing. Our agency offers dedicated resources that provide meaningful results.

Sales programs

Your account specific objectives should align with your brands overall marketing plan. See real sales growth when all marketing and sales programs work as one.

Decision Corridors

Instrumental to account performance is a strategic, consumer driven decision plan. Provide in and out-of-aisle deliverables.

Store/department design

Influence sales for you and your accounts. Demonstrate your knowledge of category performance with updated store or department designs that lift sales.

Market research

Targeting user groups according to defined criteria using standard and non-standard research data, including on and off-line methodologies.

Strategic planning

Designing and implementing account specific marketing plans according to defined distribution channels, including product distribution planning, advertising, presentation, events and fixturing.

Planning

All account planning and production supervised by FMCG, brand management professionals.

Trade development

Provide your accounts with winning programs, planned and activated correctly. Effective implementation is essential when managing trade relationships. .


Key Benefits:

  • Provides incremental sales opportunities
  • FMCG expertise
  • Integrated marketing
  • New channel development
  • Process driven
  • Rapid & reliable
  • Strategic positioning
  • Encourages display

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30

get_started_btn facebook-linearsc twitter2-linearsc linkedin-linearsc

Phone: 800-81-LINEARSC | Fax: 510-614-5651
Map and Directions | Download vCard