Development Categories
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Point-Of-Purchase / Point-Of-Sale
Displays that POP. Bringing awareness to consumers and increasing sales.
One of the most successful and widely used forms of messaging and communication. Increased brand awareness and build brand loyalty by effectively reaching your target audience. Impulse buyers just can't resist.
A few examples of our past POP/POS programs:
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Captain Morgan Halloween Display Occasion based program included standee, sign, case stacker card, and bottle coupons. |
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Coffee-mate Creamer Display 3D renderings, creative solutions for Nestle's Coffeemate brand. |
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Cocktails of the World This monthly program was developed to promote a new spirit each month with innovative in-store POS, an educational cocktail planner, floor graphics and more. |
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Beringer Display Rapid visualization in record time. Perfect for your next sales and marketing meeting. |
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Captain Morgan Halloween Display Innovative, in an easy and convenient 2 pack carrier, customers pick up partnering products. Coke and Captain Morgan Original Spiced Rum make a great Halloween promotion. |
Near-Packs
Near-packs - near-packs are premiums, not attached to the product, that are offered with purchase.
Advantages of Near-packs
- Allows retailer displays.
- Can generate repeat purchase, especially if part of a set.
- Can generate trial for other products.
- Can allow costs to be determined in advance.
Disadvantages of Near-packs
- Are disliked by many retailers.
- May be displayed separately from product area.
- Allow pilferage.
- May be sold separately by retailers.
Source: PMA
