Home | Services | Consumer | Tie-Ins
linearsc_tie_in_headline2
 

Linear SC will help you work together and win the race against the competition. Our extensive knowledge and experience means you'll reach your consumer and trade goals.

A few examples of our past tie-in programs:

logos1

Outdoor Entertaining.

Beringer brands team up with other summertime favorites ensuring that summer sales sizzle.
 
logos2 Adults Get Into The Spirit.

The T.G.I. Friday's brand scares up the profits by inviting adults to participate during the increasing popular Halloween season.
 
logos3 A Healthy Fit.

A successful tie-in partnership ripened by pairing healthy ingredients into meal solutions (with minimal preparation). Naturally, retailers enjoy a cross-category sales lift.
 
logos4 Universal Tie-Ins.

As their official bottled water, Crystal Geyser quenches consumers thirst by increasing awareness and promoting trial via FSI's. For Universal Studios, ticket sales increased significantly during promotion time periods.
 

Services

• Copywriting
• Creative
• Marketing research
• Partnership sourcing
• Pre-sales decks
• Project management
• Promotional development
• Trade development

Key Benefits

• Activities that promote display
• Brand equity building
• Gaining distribution
• Increased product awareness & trial
• Increased store traffic
• Maximized promotional spending
• Sales generation in new markets
• Targeted consumer segments
 
Tie-Ins FAQ's PDF Print E-mail

What's a Tie-In?
Tie-Ins come in all shapes and sizes. In general you are looking to team up with a partner or partners to increase sales of all partner products. You are usually looking to promote this Tie-In to the trade to increase orders. Tie-Ins are beneficial to the trade for a variety of reasons.
1. Partners share expenses
2. Retailers see cross category lift
3. Consumer benefit from promotional offer
Read more...
 
Sign Up for Tie-In Updates PDF Print E-mail
Click here and fill out this short survey of questions to find a tie-in partner today.
 
How To Develop Tie-Ins for Alcohol Products PDF Print E-mail

Wine or alcoholic beverages have unique state by state legal requirements. Many alcohol (Wine, Spirits, Beer) companies with national distribution will promote a partner brand for the main reason of offering a consumer promotion, usually in the form of a cents off coupon in states that prohibit promotional savings on their own (alcohol) brand.
Read more...
 


Your are currently browsing this site with Internet Explorer 6 (IE6).

Your current web browser must be updated to version 7 of Internet Explorer (IE7) to take advantage of all of template's capabilities.

Why should I upgrade to Internet Explorer 7? Microsoft has redesigned Internet Explorer from the ground up, with better security, new capabilities, and a whole new interface. Many changes resulted from the feedback of millions of users who tested prerelease versions of the new browser. The most compelling reason to upgrade is the improved security. The Internet of today is not the Internet of five years ago. There are dangers that simply didn't exist back in 2001, when Internet Explorer 6 was released to the world. Internet Explorer 7 makes surfing the web fundamentally safer by offering greater protection against viruses, spyware, and other online risks.

Get free downloads for Internet Explorer 7, including recommended updates as they become available. To download Internet Explorer 7 in the language of your choice, please visit the Internet Explorer 7 worldwide page.