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For over 20 years we’ve understood that great brands have an intrinsic value that translates to real sales growth. We develop long lasting impressions that positively affect our clients and their employee’s future. Our proven process is unique. When used correctly it allows for “keys” to unlock growth and maximize brand (sales) potential. We understand the big picture.
Our approach is simple, yet sophisticated. A defined process that allows for continuous forward movement.
Develop a shared understanding that:
1. We must have a brand management process that provides a defining message and allows for messaging consistency.
2. We must be new, better or different in the marketplace.
3. We must define the current situation and what we are trying to solve. We need an understanding of who we are and where we’re going.
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Brand Management Foundation |
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What is a brand?
• A name, term, sign or any other feature that identifies ones seller’s goods or service as distinct from those of other sellers.
• A product or service name that is uniquely associated with emotional, rational (or sensory) values.
• A character of sorts, able to positively persuade customers to make choices that are beneficial to their needs, wants and desires.
Brand Foundation
1. Define: Current situation
2. Determine: Real needs
3. Coordinate: Senior team members
4. Distribute: Final research
5. Allow: Team discussion and review
6. Deliver: Brand management foundation |
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Developing a brand (not a logo) |
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We see it all the time. Designers, artists and other individuals who work on communications promote their services as branding. Unfortunately creating a logo now-a-days means your a brand consultant. We disagree.
Our agency philosophy is that we act as shepherds of our clients brands (and our own). We redevelop existing brands or create entirely new ones. And when it comes to sharing an understanding of what is branding, we've found much grey area about how much our audience knows about creating meaningful, long lasting, equity building, sales generating impressions for their products or services.
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Read more...
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Strategic Brand Management: Creating a Voice for Your Company |
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Brand management is consciously providing a unique voice or message that is understood on every level. This means both internally and externally and includes customers, employees, suppliers, and vendors. Done right, this translates into the purchase of that product or service over that of a competitor.
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Read more...
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Services
• Brand analysis
• Brand marks
• Brand management
• Brand naming
• Campaign naming
• Consumer branding
• Corporate branding
• Enviromental branding
• Positioning statements
• Program naming
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Key Benefits
• Build brand equity
• Process driven
• Strategic positioning
• Targeted & tactical
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