News America Marketing / Valassis - Red Plum
We've been working with the News America team for more than 20 years now. If you are considering a promotional program chances are one of these suppliers will be invaluable as you'll need to leverage their services to activate your marketing materials.
News America provides an entire portfolio of products that are designed to reach consumers at every possible point of decision—at home, in store and online.
SmartSource®
Their product portfolio is designed to provide marketers with the ability to reach consumers at every point of decision at a fraction of the cost of traditional media like television and magazine advertising. Whether it is home-delivered media, in-store advertising or promotion or online marketing, we have a creative solution to your marketing challenges.
FSI Services
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FSI's (Free Standing Inserts)
Sunday ritual. Make the most of this trade necessity.
As a vital ingredient in any integrated promotional mix, make sure your FSI is built right for both consumer and trade channel development.
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Jose Cuervo, Baileys, Smirnoff Market leader Diageo knows spirits, |
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Del Monte Foods As agency of record for Del Monte Foods, Linear SC helped to drop billions of coupons for this center aisle giant. |
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Crystal Geyser Water Company Half page, regional drops do the trick to raise awareness and build trial for this all natural beverage manufacturer. |
We'll make sure your FSI is built right with a defined process for regional or national FSI drops. LSC has all the right tools to make your next FSI drop a towering success.
How To Develop an FSI (Free Standing Insert) - Part I
Large retail, chain stores are a necessary channel of manufactured, consumer goods. Having the widest selection and best prices, these stores offer consumers most every product desirable. A fundamental promotional tool in the marketing mix is to promote products with Free Standing Inserts (FSIs) which publicize new product features usually with cents off coupons.
What's Next For FSI's?
Last Labor Day, there were three times the normal amount of FSI coupons in our local paper. With the decline of the newspaper industry, you would think that FSI's wouldn't be so prevalent. And yet, we see more demand than ever from consumers to use these types of promotional programs.
FSI's - A Recipe For Successful Coupon Promotions
Marketers obviously like couponing. In Supermarket News' 2005 Survey of Manufacturer Promotional Practices, more than two-thirds of the participants said they feel couponing is an effective promotional tool. Fast forward to 2010 and yes, things have changed but they are still a vital consumer and trade marketing tool. Read on.
