Influencing purchase decision at the shelf.

If two-thirds of consumers make their choice at the shelf, then you'll need something that not only motivates consumer behavior but creates brand equity for long-term revenue growth.

Packaged for Sucess

Break through the clutter and capture consumer attention. Get the results you need with superior brand performance, brand awareness and increased sales.

Effective and dynamic communications.

Strategically compelling and visually stimulating creative solutions. Linear SC creates positive reactions for your brand or company in the marketplace.

A Brand Platform For Growing Sales

Our clients depend on integrated, consistent, brand messaging. With an eye on building our clients business and a never ending appetite to thinking out-of-the-box, LSC becomes your consistent point-of-contact for all Below The Line activities.

Your business is made up of many elements that form a cohesive, brand platform. Linear SC understands that brands need a watchful eye to flourish. A brand champion that can communicate the unique points of differentiation in the marketplace. And with everyone being asked to do more with less these days, it's great to find a enthusiastic group of smart, creative individuals that knows what it takes to produce meaningful results. Results that aren't about creative successes. It's about increasing sales and building brand value.

A well rounded brand strategy is the cornerstone of our program development. Our unique process allows us to distill down what's important and enables us to put your customer at the heart of everything we do. As we begin the "Discovery" phase of our program development, you'll begin to understand that our teams of people are now sharing a common language and process that embodies best practices in the consumer proudcts industry. For more information and how our brand strategies can postively affect your business, please contact us.

Build brand equity with the right brand name. The right name is simple, memorable and meaningful.

A few examples of our past naming projects:

• Albertsons – Cocktails 1-2-3
• Contadina – Sauce Starters
• Meijer – Celebration. Destination.
• Meijer – Cocktails Step-by-Step
• Speedo – Aqua Mits
• Clorox – Liquid100
• Precision Labs – Zone Surfactants
• Precision Labs – AgMaster
• Precision Labs – Tank Farm
• Big Sky Ranch – Ridge 40
• Charity Event – Hearts for the Homeless
• Safeway – Cheers, Everything for Celebrating
• Diageo & Rock River Music – Cocktails + Tunes
• T.G.I. Friday’s – Chill Out
• T.G.I. Friday’s – The Best Party Drinks. Bar None.
• T.G.I. Friday’s – No Bartender Required.
• International Foods – Passport Brands
• Chronicle Books – ClockBonkers
• Del Monte Foods / Master Brand – The Way You Eat Today
• Albertsons – Backyards, Beverages & Barbeques

Make a good first impression. Make your mark.

A brand to be proud of. An identity symbol that makes a positive lasting impression for your company, your employees and your customers. Let Linear SC assist to maintain the focus and direction necessary for building brand equity.

A few examples of our past brand mark creations:

Rotary Technologies	Logistics & Fulfillment	Agricultural Distributor
Eco-Friendly Products	Turf Application	Youth Soccer
Education Program	Soccer Training	Fulfillment Services

A carefully planned strategy is critical when changing packaging of your brand.

Some major package design changes are successful, and some are not. When a major package change discards recognizable elements on the package, marketers and designers must carefully evaluate the risks. It may be the right thing to do at the right time. But it can backfire if the realities of the marketplace and the brand equities are not carefully assessed and thoroughly communicated to consumers and the trade.

Important to any change in packaging is the role in-store, in-home or out-of-home communications play to inform and educate consumers that changes have taken place. Integrated communications need to be part of the planned strategy for a smooth and successful transition for any packaging change.

For more information read Herb Meyers and Richard Gerstman article on "Continuity in Brand Packaging: When is it Important?"