LSC Approach
Development Phases |
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Discovery |
Visualization |
Activation |
| Uncovering provocative patterns and connections, gaining growth goals and focusing teams of people. |
Transforming research and insights into something tangible that teams can see. |
Charting a plan of action based on insights gained and producing final deliverables. |
| It is in this first phase that we begin to understand where opportunity is as we seek to gain customer insights in order to get to the core emotional and rational customer motivations. This discovery phase allows us to reach a significant level of customer/consumer understanding. |
Applied discoveries take shape during this second phase of development. Agency concepts are formed and client begins to see strategic focus and creative development come together. | A planned approach allows deliverables to reach their final destination on-time. |
About LSC
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LSC leads the field of Below The Line ad agencies. Our agency excels at designing, developing and implementing sales, marketing and promotional programs for Fast Moving Consumer Products. |
Linear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. Originally located in the south of market area of San Francisco, California, LSC is now located in San Leandro, California. A 30 minute drive just south of San Francisco.
LSC is an ad agency for many types of industries. Our work has spanned multiple categories including financial, banking, real estate, agriculture, consumer products, construction, manufacturing, education, arts and entertainment, software and hardware. Our relationship with clients of all sizes allows us to add depth and understanding to our working relationships. Regardless of your company or organizations size, we do our part in creating innovative and contemporary sales and marketing programs that help to grow your companies bottom line. We would be delighted to assist in your efforts and welcome any questions that you may have. Feel free to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.
Services
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Branding
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Communications |
Retail Advertising |
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Creating value that translates to sales growth. |
Reach your audience and maximize the potential of everything you do. |
Powerful, easy to understand selling programs that close more sales. |
Our agency offers dedicated resources that provide meaningful results for all our award-winning activities.
Performance. Timely solutions, working in unison with your stategic business units.
We're a Below The Line, marketing communications agency that knows how to move you in the right direction. Our company designs, develops and implements organizational performance, sales, marketing and promotional programs for trade and consumer/customer channels.
With a holistic approach to understanding, developing and deploying strategic communications for all facets of your business, it's more important than ever to provide a consistent message with meaning. A specific, consistent message that can be tailored to speak to each of your audiences. Once our agency works on a program, you'll soon see the value-added thinking that builds support for all of your account teams, brand teams, sales teams, sales channels and customer relationships.
Social Media Draws a Crowd
As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight as the space is overrun with companies seeking to own the segment, from start-ups to public-relations firms.
Universal McCann, the media-buying firm owned by Interpublic Group of Cos., is bolstering its social-media offering by launching a practice this week called Rally. The division will help marketers develop campaigns, track online chatter about their brands and measure how those campaigns perform. Headed by Heidi Browning, a former MySpace executive, Rally will house several new social-media hires. MySpace, like The Wall Street Journal, is owned by News Corp.
Happiness Sells
I've been traveling for the last few weeks and have come back to our agency with a renewed enthusiasm on the merits of clean, simple Below The Line communications. What I've noticed is the lack of consumer products that actual have a good story. A simple story that consumers can absorb in our less is more current culture. (There's a reason that Twitter limits you to 140 character tweets.)
Coke is a good example of how simple sells. Happiness from the start! It's amazing the effort they go to to make it look simple. As few words as possible but consistently communicated in every major city, all over the world.
At every touch point make it consistent and make sure the brand foundation speaks to their needs. Coke's "Happiness" campaign is right on. Who doesn't want a bottle of happiness. Research, research and research some more to offer your clients insightful communications that delivers to consumer or customer needs.
- Dave Wohlner, President LSC
