Advantages of Rebates
  • Attract attention.
  • Offer a substantial discount without misredemption problems.
  • Reward non-users of coupons.

Disadvantages of Rebates

  • Affected by rising postage costs.
  • Reward loyal users.
  • May be less appealing to consumers who want immediate gratification.

When planning a rebate, marketers should consider the following:

  • Removable proof-of-purchase.
  • Offer length.
  • Complexity (complex offers can depress redemption).
  • Exposure vehicles (in-store, in-pack, on-pack, etc.).
  • Percent reward.
  • Copy.
  • Slippage (rebates sent to consumers, but never cashed).

Source: PMA

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

integrated consumer communications. #in-store, #in-home, #out-of-home. it's all in-the-house.

by Dave Wohlner Wednesday, 14 December 2011 22:35

get_started_btn facebook-linearsc twitter2-linearsc linkedin-linearsc

Phone: 800-81-LINEARSC | Fax: 510-614-5651
Map and Directions | Download vCard