Effective and dynamic communications.

Strategically compelling and visually stimulating creative solutions. Linear SC creates positive reactions for your brand or company in the marketplace.

A Brand Platform For Growing Sales

Our clients depend on integrated, consistent, brand messaging. With an eye on building our clients business and a never ending appetite to thinking out-of-the-box, LSC becomes your consistent point-of-contact for all Below The Line activities.

Your business is made up of many elements that form a cohesive, brand platform. Linear SC understands that brands need a watchful eye to flourish. A brand champion that can communicate the unique points of differentiation in the marketplace. And with everyone being asked to do more with less these days, it's great to find a enthusiastic group of smart, creative individuals that knows what it takes to produce meaningful results. Results that aren't about creative successes. It's about increasing sales and building brand value.

Sunday ritual. Make the most of this trade necessity.

As a vital ingredient in any integrated promotional mix, make sure your FSI is built right for both consumer and trade channel development.

We'll make sure your FSI is built right with a defined process for regional or national FSI drops. LSC has all the right tools to make your next FSI drop a towering success.

Sales talk. Multicultural communication directed to your target market.

Direct, efficient and creative. With over 20 years of multicultural experience, Linear SC knows how to speak the language of sales. We'll show you the way to open up new sales channels.

Education about ad targeting can create more fear

Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers having too much data.

While some of these mixed messages suggest consumers may be confused about online privacy and what behavioral targeting entails, research from online ad preference management provider PreferenceCentral calls into question whether consumer education is a solution for marketers.

Online advertising spending will resume double-digit growth in 2010, reaching $61.8 billion worldwide, according to eMarketer.

Unlike other major media, online advertising spending increased in 2009, growing 2 percent to $55.2 billion, the research firm reported.

By 2014, eMarketer estimates online spending will leap to $96.8 billion worldwide, growing at an 11.9 percent compound annual rate, despite the slow, uneven and fragile global economic recovery.

Like many others, you're probably thinking about how this uncertain economy is going to affect your business. It's surely a hot topic among retail marketing leaders. Brands that thrive in recessions tend to be very focused on better merchandising at retail. When budgets are tight, we have to focus on what we know actually sells." This isn’t about creating new brand identities, this is about return on investment at retail.”

Young & Rubicam, looking to snag more revenue in one of the few ad sectors still growing despite the recession, is forming an alliance with Mars Advertising, a specialist in pitching products to consumers while they're busy shopping.

Audience fragmentation and the waning power of TV ads have forced many companies to peddle their products inside stores, where potential buyers are closer to a purchase. Their tools can include jazzy video displays, colorful promotions in the aisles or in-store video screens that serve up ads.