- Objective - Choose your promotional objectives and decide how a coupon promotion fits in with your overall promotional plan for the entire year.
- Budget - Set the budget for your coupon promotion upfront to establish your practical constraints.
- Distribution - Decide how you wish your coupons to be delivered to consumers. In general, your promotional objectives can dictate the most effective method for reaching your target consumers.
- Face Value - Consider your retail price, target consumer, promotional objectives and your competitors. Then, set an appropriate coupon face value.
- Timing - Decide the best time for your coupons to hit the market based on your objectives and your competitors' promotions. Remember to account for factors like seasonality and past promotions.
Once you've decided that a coupon promotion fits into your marketing plan, it's time to determine the fundamental factors in creating the promotion.
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Coupons
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