A Quick Overview of the Coupon Process
For more than 100 years, coupons have been the preferred method for manufacturers to deliver incentives directly to the consumer. Today, coupons remain the most widely-used consumer direct promotional tool, because they consistently deliver targeted and measurable results.
The key to any successful promotion is doing your homework upfront. The following are some tasks to consider before you undertake a coupon promotion.
Once you've decided that a coupon promotion fits into your marketing plan, it's time to determine the fundamental factors in creating the promotion.
Now that you've planned the execution of your coupon promotion, your next step is to put the actual coupon together.
After going through all of the internal preparation and coupon creation, you're ready to make your coupon promotion happen. These are the functional parties to consider.
Your coupons have been distributed. Using a formal process to track your promotion's performance lets you see the true value of your coupon promotion.
