Trade Promotion
Persuasive, powerful selling programs that excite, inspire and close more sales.
Rapid & Responsive
From conception to completion, leave it all to us. Our experienced team of copywriters, designers and marketing strategists will have your selling program ready to go before you can say...
Ready. Set. Grow.
Get the Advantage
From media kits to sales decks and everything in between, LSC supports your efforts with brand building programs designed to sell. We think ahead and work strategically to ensure that you have the advantage in the market in order to get the desired sales results.
Founder
Linear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. A strategic thinker that thrives on quality, innovation and delivering results. Dave has over 20 years of solid experience in building, developing, maintaining and managing sales and marketing programs. He has implemented thousands of successful marketing programs for highly branded companies. His methodologies to develop marketing and communications plans are supported by solid strategic principles and defined processes. He has experience working for start ups as well as large, regional, national and international corporations.
Client experience: Clorox, Diageo (Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, José Cuervo, Tanqueray, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines, Bushmills Irish whiskey and many others), Del Monte Foods, Foster’s Wine Group, McCormick, Shell, S&W Foods, Crystal Geyser Water Company, Mondavi Winery, McGraw-Hill, Wells Fargo and many others.
Dave graduated from the University of Wisconsin - Madison. Dave was lucky enough to be introduced to outdoor leadership activities through the NOLS organization. NOLS is the premier outdoor educators group. Whether ice climbing in the Alaskan wilderness, kayaking in the Prince William Sound or just plain roughing it with some friends, Dave's been trained for safe travels with large groups of people.
Dave is passionate about his business. He likes all outdoor activities. Running, telemarking, snowboarding, long distance running, fly fishing, coaching soccer and spending time with his family.
To learn more or to speak with Dave, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
About LSC
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LSC leads the field of Below The Line ad agencies. Our agency excels at designing, developing and implementing sales, marketing and promotional programs for Fast Moving Consumer Products. |
Linear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. Originally located in the south of market area of San Francisco, California, LSC is now located in San Leandro, California. A 30 minute drive just south of San Francisco.
LSC is an ad agency for many types of industries. Our work has spanned multiple categories including financial, banking, real estate, agriculture, consumer products, construction, manufacturing, education, arts and entertainment, software and hardware. Our relationship with clients of all sizes allows us to add depth and understanding to our working relationships. Regardless of your company or organizations size, we do our part in creating innovative and contemporary sales and marketing programs that help to grow your companies bottom line. We would be delighted to assist in your efforts and welcome any questions that you may have. Feel free to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.
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Branding
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Retail Advertising |
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Creating value that translates to sales growth. |
Reach your audience and maximize the potential of everything you do. |
Powerful, easy to understand selling programs that close more sales. |
Our agency offers dedicated resources that provide meaningful results for all our award-winning activities.
Performance. Timely solutions, working in unison with your stategic business units.
We're a Below The Line, marketing communications agency that knows how to move you in the right direction. Our company designs, develops and implements organizational performance, sales, marketing and promotional programs for trade and consumer/customer channels.
With a holistic approach to understanding, developing and deploying strategic communications for all facets of your business, it's more important than ever to provide a consistent message with meaning. A specific, consistent message that can be tailored to speak to each of your audiences. Once our agency works on a program, you'll soon see the value-added thinking that builds support for all of your account teams, brand teams, sales teams, sales channels and customer relationships.
Communications
Develop strategic relations with customers and employees through clear, effective communications tools.
Excite staff members and sales teams. Focus groups of people on a defined strategy to reach a common goal. Get the customer's attention with creative messaging and strategic marketing. Inspire and motivate sales.
Our experienced team of copywriters, designers and marketing strategists will make sure your message is heard.
How To Develop Tie-Ins for Alcohol Products
Wine or alcoholic beverages have unique state by state legal requirements. Many alcohol (Wine, Spirits, Beer) companies with national distribution will promote a partner brand for the main reason of offering a consumer promotion, usually in the form of a cents off coupon in states that prohibit promotional savings on their own (alcohol) brand.
Learn more about how to develop tie-ins for alcohol products.
Tie-Ins
Integrated solutions. Innovative ways to build trade and consumer relationships.
Linear SC will help you work together and win the race against the competition. Our extensive knowledge and experience means you'll reach your consumer and trade goals.
A few examples of our past tie-in programs:
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Outdoor Entertaining. Beringer brands team up with other summertime favorites ensuring that summer sales sizzle. |
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Adults Get Into The Spirit. The T.G.I. Friday's brand scares up the profits by inviting adults to participate during the increasing popular Halloween season. |
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A Healthy Fit. A successful tie-in partnership ripened by pairing healthy ingredients into meal solutions (with minimal preparation). Naturally, retailers enjoy a cross-category sales lift. |
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Universal Tie-Ins. As their official bottled water, Crystal Geyser quenches consumers thirst by increasing awareness and promoting trial via FSI's. For Universal Studios, ticket sales increased significantly during promotion time periods. |
Account Specific
Superior results. Insightful sales building programs for account specific marketing.
Looking for ways to support key accounts at retail? Need to respond to a major customer's request for an "exclusive" program? Consider account specific sales support as part of your overall marketing strategy.
A few examples of our past account specific programs:
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Meijer From floor plans to fixtures to promotions, it's all things consumer for Meijer's total beverage alcohol department redesign. Building sales in this crowded and competitive category. |
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Supervalu/Albertsons Developing easy and exciting consumer shopping experiences for one of the nation's largest grocery retailers. |
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Safeway Bringing more to the table for one of North America's largest food and drug retailers. |
Brand Marks + Logos Services
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Brand Naming Services
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