“There’s an app for that” is Apple’s catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone. Whether you want to check the weather or traffic, bide time playing a game, or study a new language, there is likely a free or paid application that you can access. While Apple may be best known for mobile apps, BlackBerry, Android and other devices also have a huge range of apps available in their stores, as well as in those operated by mobile service providers. With smartphones expected to overtake feature phones in the U.S. by 2011, the popularity of mobile apps will only grow. To get a better sense of what’s popular and what’s not now, Nielsen recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application in the past 30 days.
As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight as the space is overrun with companies seeking to own the segment, from start-ups to public-relations firms.
Universal McCann, the media-buying firm owned by Interpublic Group of Cos., is bolstering its social-media offering by launching a practice this week called Rally. The division will help marketers develop campaigns, track online chatter about their brands and measure how those campaigns perform. Headed by Heidi Browning, a former MySpace executive, Rally will house several new social-media hires. MySpace, like The Wall Street Journal, is owned by News Corp.
These blogs show that you can communicate the message in an engaging, creative and fun way.
http://www.blogsouthwest.com
Fun. Southwest continues to show it's personality.
http://fastlane.gmblogs.com
Clean and fresh. Positions the brand in a uniquely different way.
Tip: Read other blogs within your sector and leave comments using your real name, and, when appropriate, a link back to your own blog.
Having a website is not enough to grow your business. There are additional steps to take to make sure your website is doing its job and reaching its potential. A website can be a very powerful tool and its capabilities are limitless. Here are 6 key elements to ensure your website is performing at its best...
Online advertising spending will resume double-digit growth in 2010, reaching $61.8 billion worldwide, according to eMarketer.
Unlike other major media, online advertising spending increased in 2009, growing 2 percent to $55.2 billion, the research firm reported.
By 2014, eMarketer estimates online spending will leap to $96.8 billion worldwide, growing at an 11.9 percent compound annual rate, despite the slow, uneven and fragile global economic recovery.
Education about ad targeting can create more fear
Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers having too much data.
While some of these mixed messages suggest consumers may be confused about online privacy and what behavioral targeting entails, research from online ad preference management provider PreferenceCentral calls into question whether consumer education is a solution for marketers.
