Jewel-Osco rolled out the "Cocktails 1-2-3" display that features monthly recipe cards, spirits brands, mixers and other key ingredients to the entertaining solution.

As the BTL lead agency for the Cocktails 1-2-3 programming, LSC lead the strategic and creative development for all internal and external elements. "Seeking to educate the consumer with merchandising elements that speak to ease and convenience, this program allows our client brands to display out-of-section, maximize decision corridor engagement and strengthen our trade relationships with a total solution to lift category sales vs. just thinking of our own segment, says Dave Wohlner, President of LSC.

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Agency: Linear SC, Inc.

Client: Diageo and Ralphs/Kroger Co.

Project Summary: When Diageo (the world's largest provider of spirits, wine and beer) partnered with Ralphs (part of the Kroger grocery stores empire with over $70 billion in sales) to create a spirits retail solution they chose LSC. To provide a complete, "Below The Line" program, LSC relied on their detailed development process, designer talent, pencil sketches, Adobe software - and Strata 3D tools.

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Welcome to our new, better, different "communication hub" for Linear SC. Our CMS web development division, PowerPro Live is responsible for our new website. To learn more, please visit www.powerprolive.com.

Going green is the new trend bringing everyone together to solve a dire global issue. It is about preserving our planet's resources so that future generations may continue to thrive.

Designers have the opportunity to make a great positive impact by practicing sustainable design. They can opt for paper and materials made with recycled, post-consumer waste. Printing can be done with inks that are low in volatile organic compounds. Efforts can be made to reduce the amount of materials used in production. Digital formats can be used to substitute printed ones. Cooperation with vendors that use renewable energy is desirable. Production methods that require the least amount of transport should be utilized. The goal is to reduce waste and use renewable resources whenever possible.

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