Thursday, 15 December 2011 14:28

Custom QR Code Best Practices

qr-code-scanFor the uninitiated, QR codes allow anybody with a smartphone and a free app to scan a graphic you position on your printed materials, working in a way similar to a barcode. This QR code then automatically opens the URL you designated in the code in the scanner’s phone. This is why QR codes are becoming popular very quickly: they offer companies huge benefits in marketing efforts. In fact, QR codes currently support the following functionality:

  • Go to a URL
  • Display text
  • Call a phone number
  • Send a text message
  • Go to a Google Maps location
  • Send an email
  • Open a YouTube video
  • Android supports automatic login to WiFi
  • And much more…

But even if you have finally realized it’s time to start integrating QR codes into your print advertising, you may still hesitate about placing a black and white symbol into the middle of your designs. You may also be wary of just how difficult creating QR codes may be. Fortunately, it’s possible to move past these hesitations if you follow some simple best practices.

Published in News & Info
Thursday, 29 July 2010 10:17

Digital Branding Services

Services

  • Analytics
  • Back-end Development
  • Blogs
  • Domain Names
  • Content Management
  • Creative
  • Flash
  • Hosting
  • Merchant
  • Online Promotions
  • Podcasts
  • Product Launches
  • Rich Media
  • Search Engine Optimization
  • Social Networks
  • Strategic Planning
  • Video
  • And more...

Key Benefits

  • Easy & convenient
  • In-house developers
  • Integrated marketing
  • Leading edge tools
  • New channel development
  • Process driven
  • Strategic positioning
  • Targeted & tactical
  • Technically advanced

Applications

  • Community-based portals
  • Corporate intranets and extranets
  • Corporate websites or portals
  • Government applications
  • Magazines and newspapers
  • Non-profit and organizational websites
  • Online commerce
  • Personal or family homepages
  • Small business websites
  • Sports team, school and church websites
  • The possibilities are limitless…

Published in Digital Branding
Thursday, 29 July 2010 10:11

Powerful, Dynamic Websites

digital_websites_ppl_lsc2

Web 2.1 for those who want more. Feel the power of next-generation websites. PowerPro Live (a division of LSC) is the one-stop shop for all your web needs. Simple easy-to-use web-based solution. Check out PowerPro Live and get one today!

All of PPL's sites are Content Management Systems (CMS) that give you the power and control over the web. Dynamic websites are used all over the world to power everything from simple, personal homepages to complex corporate web applications. Dynamic websites are easily used to manage every aspect of a website, from adding content and images to updating a product catalog, taking online reservations, advertisements, newsletters and much more.

Once a Dynamic system is installed and running, it is simple for even non-technical users manage the critical data that makes a company or organization run effectively. Via a simple, browser-based interface you (or our team) will be able to easily add new press releases or news items, manage staff pages, job listings, events, and create an unlimited amount of sections or content pages on your site. Now you can have those cool features that have been the envy of every business: forums, e-commerce, blogs, commenting, private content, newsletters, foreign languages and much more.

Imagine how your audience feels when they see your new savvy and sophisticated dynamic website.

For years we've taken the complex parts of creative development, hosting, SEO and Analytics and simplified it for your business. Our products and services are designed to be powerful, affordable and relevant. Best of all, you're in control. Check out PPL; we think they're a good choice for your next site.

Published in Digital Branding
Monday, 19 July 2010 15:23

How To Search A Business Name

search_business_name_lscQ: Are there resources to help figure out whether a business name is already taken? What do you do if the name you want is already claimed?

- J.B., Chicago

Published in How To
Monday, 19 July 2010 11:44

6 Must-Haves For Your Website

checklist_web_digital_lscHaving a website is not enough to grow your business. There are additional steps to take to make sure your website is doing its job and reaching its potential. A website can be a very powerful tool and its capabilities are limitless. Here are 6 key elements to ensure your website is performing at its best...

Published in Digital News & Info
Monday, 19 July 2010 11:23

In Search of Innovation

innovation_light_bulb_lscWhen companies try to come up with new ideas, they too often look only where they always look. That won’t get them anywhere.

If you want to understand why some companies lack innovative ideas, think about the man who can’t find his car keys.

His friend asks him why he’s looking for the keys under the lamppost when he dropped them over on the lawn. “Because there’s more light over here,” the man explains.

For too many companies, that describes their search for new ideas, and it pretty much guarantees they won’t go anywhere fast. While such a company can marginally improve what it’s already good at, it misses out on the breakthroughs—those eureka moments when a new concept pops up, as if from nowhere, and changes a company’s fortunes forever.

Published in Business Development
Monday, 12 July 2010 14:57

PowerPro Live Debuts

powerprolive_linearsc_v1PowerPro Live offers dynamic web services. PowerPro Live will host your website and enable YOU to manage it without a programmer.

They use an easy visual approach to site content, which means you don't have to know geek speak to keep the content on your site current. Beyond web pages, you can build an audience with blogs, make secure areas for private content... and more. Plus, you'll love the fact that we'll take care of all the back end administration, hosting, seo and analytics.
Published in News & Info
Monday, 12 July 2010 14:05

Linear SC's New Website

website_linearscWelcome to our new, better, different "communication hub" for Linear SC. Our CMS web development division, PowerPro Live is responsible for our new website. To learn more, please visit www.powerprolive.com.
Published in News & Info

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30