Tuesday, 13 July 2010 13:27

FSI's - A Recipe For Successful Coupon Promotions

fsi_tejava_lsc_v1Marketers obviously like couponing. In Supermarket News' 2005 Survey of Manufacturer Promotional Practices, more than two-thirds of the participants said they feel couponing is an effective promotional tool. Fast forward to 2010 and yes, things have changed but they are still a vital consumer and trade marketing tool. Read on.

Published in Retail
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by Dave Wohlner Thursday, 17 May 2012 17:30