Is couponing a strategy that helps build long term loyal customers?

First, think about your marketing strategy for a second and regardless of a coupons ability to bring (lasting) brand value to your consumer, as important, is the need for trade support. The all important need to add value to the trade relationship is a mandatory and couponing is a retail traffic builder.

We helped our clients drop billions (yes, billions) of coupons over the years and we see couponing as a significant tool in the marketing mix. As a matter of fact when used in conjunction with other sales building vehicles/tools, coupons effectively increase the register ring with multiple, cross category purchases if used in tie-in programming and other meaningful sales programs.

• They help build awareness when used in in-home FSI or other direct mail solutions.

• They can be used as defensive strategies to offset a competitors program used as regional overlays or on a national program.

So back to the original question, lasting brand loyalty, maybe, but the fact is they are an important part of a brand marketers necessary toolkit and shouldn't be discounted.

Elizabeth Gilbert's best-selling 2006 memoir launched a self-discovery movement that could best be described by its full title: Eat Pray Love: One Woman's Search for Everything Across Italy, India and Indonesia.

Although Sony Pictures has simplified the title, the ongoing search for "everything" remains an integral part of the movie release Friday -- especially if "everything" includes the slew of merchandising items, from the "I Deserve Something Beautiful" lotus petal necklace (Dogeared Jewels and Gifts, $72) to the "Only True Love Remains" organic tee (Signorelli, $45) to the official prayer beads (World Market, $4.99).

Effective and creative solutions for direct marketing success.

Reach your audience directly in their homes. Brochures, catalogs, postcards, flyers, pamphlets, you name it. LSC will help you find the right strategy for communicating services, promoting products, announcing events or any type of campaign you need to develop to grow your business or organization. We make sure each piece delivers your message through your brand.

We'll work with the printers and mailhouses to provide the best, high-quality, cost-effective solution for your needs.

Persuasive, powerful selling programs that excite, inspire and close more sales.

Rapid & Responsive

From conception to completion, leave it all to us. Our experienced team of copywriters, designers and marketing strategists will have your selling program ready to go before you can say...
Ready. Set. Grow.

Get the Advantage

From media kits to sales decks and everything in between, LSC supports your efforts with brand building programs designed to sell. We think ahead and work strategically to ensure that you have the advantage in the market in order to get the desired sales results.

From the start, you need to capture and hold your customers' attention.

Our sales tools will:

• Educate and motivate your audience
  
• Hold their attention, not bore them
  
• Turn features into "real benefits"
  
• Create customer friendly sales materials
  
• Provide a company-wide, consistent selling platform

Don't let poorly made sales materials contribute to lost sales opportunities. Motivate your sales force with persuasive sales tools that work.

Communicate your business or organization's message directly with creative, well-designed print collateral. Annual reports, brochures, posters, pamphlets, booklets, file folders and more—we do it all. If you have information to be distributed, we are the solution.

We work with printers to maintain high quality standards regarding color fidelity, color adjustment, paper verification, die approvals, bindery requirements, shipping schedules, etc. If you prefer, we can also utilize more sustainable options for paper and printing.