Thursday, 05 August 2010 10:39

Why Tie-Ins?

tie-ins_lsc_02Given the right mix, tie-ins are an extremely effective way for multiple brands to team up. Not only are brands sharing cost in development and production, but they are also strengthening their brand message. And finally, retailers desire them because of cross-category purchases.

A Triple Win

Manufacturers Win:
Efficiency through shared costs
Increased product awareness and trial
Increased brand essence

Retailers Win:
Stimulated cross-category purchases
Increased store traffic

Consumers Win:
Saving money
Increased awareness

Published in Tie-Ins
Monday, 02 August 2010 13:56

Direct Mail

direct_mail_lsc

Effective and creative solutions for direct marketing success.

Reach your audience directly in their homes. Brochures, catalogs, postcards, flyers, pamphlets, you name it. LSC will help you find the right strategy for communicating services, promoting products, announcing events or any type of campaign you need to develop to grow your business or organization. We make sure each piece delivers your message through your brand.

We'll work with the printers and mailhouses to provide the best, high-quality, cost-effective solution for your needs.

Published in Direct Mail
Monday, 02 August 2010 13:56

Direct Mail Services

Services

  • Branding strategy
  • Copywriting
  • Mail
  • Photography
  • Print
  • Strategic planning

Key Benefits

  • Activities that promote sales
  • Aligned business units
  • Brand equity building
  • Improved consistency
  • Increased product awareness and trial
  • Maximized promotional spending
  • Sales generation in new markets
  • Targeted

Published in Direct Mail
Monday, 02 August 2010 12:30

Trade Promotion

trade_promotion_lsc

Persuasive, powerful selling programs that excite, inspire and close more sales.

Rapid & Responsive

From conception to completion, leave it all to us. Our experienced team of copywriters, designers and marketing strategists will have your selling program ready to go before you can say...
Ready. Set. Grow.

Get the Advantage

From media kits to sales decks and everything in between, LSC supports your efforts with brand building programs designed to sell. We think ahead and work strategically to ensure that you have the advantage in the market in order to get the desired sales results.

Published in Trade Promotion
Monday, 02 August 2010 12:30

Trade Marketing Collateral

From the start, you need to capture and hold your customers' attention.

Our sales tools will:

  • Educate and motivate your audience
  • Hold their attention, not bore them
  • Turn features into "real benefits"
  • Create customer friendly sales materials
  • Provide a company-wide, consistent selling platform

Don't let poorly made sales materials contribute to lost sales opportunities. Motivate your sales force with persuasive sales tools that work.

Published in Trade Promotion
Friday, 30 July 2010 15:02

Collateral Services

Services

  • Branding strategy
  • Copywriting
  • Media kits
  • Photography
  • Print
  • Trade show displays

Key Benefits

  • Activities that promote sales
  • Aligned business units
  • Brand equity building
  • Effective mix of communication tools
  • Improved consistency
  • Increased product awareness and trial
  • Maximized promotional spending
  • Sales generation in new markets
  • Targeted

Published in Collateral
Friday, 30 July 2010 15:02

Digital Presentations Services

Services

  • 3D presentation
  • Account Specific
  • Copywriting
  • Digital
  • Sales decks
  • Video

Key Benefits

  • Activities that promote sales
  • Aligned business units
  • Brand equity building
  • Effective mix of communication tools
  • Improved consistency
  • Increased product awareness and trial
  • Maximized promotional spending
  • Sales generation in new markets
  • Targeted

Published in Digital Presentations
Friday, 30 July 2010 14:04

Collateral

collateral_print_lsc

Communicate your business or organization's message directly with creative, well-designed print collateral. Annual reports, brochures, posters, pamphlets, booklets, file folders and more—we do it all. If you have information to be distributed, we are the solution.

We work with printers to maintain high quality standards regarding color fidelity, color adjustment, paper verification, die approvals, bindery requirements, shipping schedules, etc. If you prefer, we can also utilize more sustainable options for paper and printing.

Published in Collateral
Friday, 30 July 2010 13:42

Digital Presentations

digital_presentations_lsc

Make the right impression.

Leading the way with business sales presentations that are persuasive, effective and engaging. Let your next digital presentation speak volumes whether it be a movie complete with audio enhancements, a simple PowerPoint projected on a large screen, or a small Keynote presentation on your iPad. Our communication consultants can help you deliver professional, dynamic presentations with great quality images and well written copy that speak directly to your audience. Our team of cutting edge programmers, creative graphic artists, savvy copywriters and production experts will help make your next sales pitch a success.

Published in Digital Presentations
Thursday, 29 July 2010 12:58

Founder

dave_wohlner_v1bLinear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. A strategic thinker that thrives on quality, innovation and delivering results. Dave has over 20 years of solid experience in building, developing, maintaining and managing sales and marketing programs. He has implemented thousands of successful marketing programs for highly branded companies. His methodologies to develop marketing and communications plans are supported by solid strategic principles and defined processes. He has experience working for start ups as well as large, regional, national and international corporations.

Client experience: Clorox, Diageo (Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, José Cuervo, Tanqueray, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines, Bushmills Irish whiskey and many others), Del Monte Foods, Foster’s Wine Group, McCormick, Shell, S&W Foods, Crystal Geyser Water Company, Mondavi Winery, McGraw-Hill, Wells Fargo and many others.

Dave graduated from the University of Wisconsin - Madison. Dave was lucky enough to be introduced to outdoor leadership activities through the NOLS organization. NOLS is the premier outdoor educators group. Whether ice climbing in the Alaskan wilderness, kayaking in the Prince William Sound or just plain roughing it with some friends, Dave's been trained for safe travels with large groups of people.

Dave is passionate about his business. He likes all outdoor activities. Running, telemarking, snowboarding, long distance running, fly fishing, coaching soccer and spending time with his family.

To learn more or to speak with Dave, please contact us.

Connect with Dave at Google+, Facebook, Twitter.

Published in Founder
Page 1 of 4

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30