Build brand equity with the right brand name. The right name is simple, memorable and meaningful.

A few examples of our past naming projects:

• Albertsons – Cocktails 1-2-3
• Contadina – Sauce Starters
• Meijer – Celebration. Destination.
• Meijer – Cocktails Step-by-Step
• Speedo – Aqua Mits
• Clorox – Liquid100
• Precision Labs – Zone Surfactants
• Precision Labs – AgMaster
• Precision Labs – Tank Farm
• Big Sky Ranch – Ridge 40
• Charity Event – Hearts for the Homeless
• Safeway – Cheers, Everything for Celebrating
• Diageo & Rock River Music – Cocktails + Tunes
• T.G.I. Friday’s – Chill Out
• T.G.I. Friday’s – The Best Party Drinks. Bar None.
• T.G.I. Friday’s – No Bartender Required.
• International Foods – Passport Brands
• Chronicle Books – ClockBonkers
• Del Monte Foods / Master Brand – The Way You Eat Today
• Albertsons – Backyards, Beverages & Barbeques

Grocery stores, like consumers' food budgets, are shrinking. This month Wal-Mart Stores Inc. opened four pilot Marketplace stores in Arizona that are half the size of a traditional supermarket.

Supervalu-owned Jewel-Osco is testing its own small-format store in Chicago known as Urban Fresh. Safeway trialed its version in Southern California. And Whole Foods has said it is scaling down the size of its new stores.

Source: PlanetRetail. Based on sales for calendar 2009 or fiscal year closest to calendar 2009. All sales include nonfood operations and are net sales in U.S. dollars based on full-year average exchange rates. Store counts include franchised or licensed locations and may include nonfood outlets; counts are based on PlanetRetail research, company reports and estimates.