Given the right mix, tie-ins are an extremely effective way for multiple brands to team up. Not only are brands sharing cost in development and production, but they are also strengthening their brand message. And finally, retailers desire them because of cross-category purchases.

A Triple Win

Retailers Win:
Stimulated cross-category purchases
Increased store traffic

Consumers Win:
Saving money
Increased awareness

Influencing purchase decision at the shelf.

If two-thirds of consumers make their choice at the shelf, then you'll need something that not only motivates consumer behavior but creates brand equity for long-term revenue growth.

Packaged for Sucess

Break through the clutter and capture consumer attention. Get the results you need with superior brand performance, brand awareness and increased sales.

Effective and dynamic communications.

Strategically compelling and visually stimulating creative solutions. Linear SC creates positive reactions for your brand or company in the marketplace.

A Brand Platform For Growing Sales

Our clients depend on integrated, consistent, brand messaging. With an eye on building our clients business and a never ending appetite to thinking out-of-the-box, LSC becomes your consistent point-of-contact for all Below The Line activities.

Your business is made up of many elements that form a cohesive, brand platform. Linear SC understands that brands need a watchful eye to flourish. A brand champion that can communicate the unique points of differentiation in the marketplace. And with everyone being asked to do more with less these days, it's great to find a enthusiastic group of smart, creative individuals that knows what it takes to produce meaningful results. Results that aren't about creative successes. It's about increasing sales and building brand value.

A carefully planned strategy is critical when changing packaging of your brand.

Some major package design changes are successful, and some are not. When a major package change discards recognizable elements on the package, marketers and designers must carefully evaluate the risks. It may be the right thing to do at the right time. But it can backfire if the realities of the marketplace and the brand equities are not carefully assessed and thoroughly communicated to consumers and the trade.

Important to any change in packaging is the role in-store, in-home or out-of-home communications play to inform and educate consumers that changes have taken place. Integrated communications need to be part of the planned strategy for a smooth and successful transition for any packaging change.

For more information read Herb Meyers and Richard Gerstman article on "Continuity in Brand Packaging: When is it Important?"

Displays that POP. Bringing awareness to consumers and increasing sales.

One of the most successful and widely used forms of messaging and communication. Increased brand awareness and build brand loyalty by effectively reaching your target audience. Impulse buyers just can't resist.

A few examples of our past POP/POS programs:

Music has a permanent place in consumer and trade programming.
Encourage seasonal display opportunities that offer retailers an innovative, consumer music themed promotion.

Like many others, you're probably thinking about how this uncertain economy is going to affect your business. It's surely a hot topic among retail marketing leaders. Brands that thrive in recessions tend to be very focused on better merchandising at retail. When budgets are tight, we have to focus on what we know actually sells." This isn’t about creating new brand identities, this is about return on investment at retail.”

This week The Economic Times published a story on this oft-quoted statistic based on the OgilvyAction study, The Study of Purchase Dynamics released earlier this fall. This study delivers metrics that dig deeper than the industry standard, 75% of consumers choose at the shelf statistic.