Development Phases

We see it all the time. Designers, artists and other individuals who work on communications  promote their services as branding. Unfortunately creating a logo now-a-days means your a brand consultant. We disagree. We believe in creating meaningful foundations that serve to direct long term revenue growth for our clients and their customers through the use of strategic brand development and management.

Our agency philosophy is that we act as shepherds of our clients brands (and our own). We redevelop existing brands or create entirely new ones. And when it comes to sharing an understanding of what is branding, we've found much grey area about how much our audience knows about creating meaningful, long lasting, equity building, sales generating impressions for their products or services.

Brand management is consciously providing a unique voice or message that is understood on every level. This means both internally and externally and includes customers, employees, suppliers, and vendors. Done right, this translates into the purchase of that product or service over that of a competitor.

• A name, term, sign or any other feature that identifies ones seller’s goods or service as distinct from those of other sellers.
• A product or service name that is uniquely associated with emotional, rational (or sensory) values.
• A character of sorts, able to positively persuade customers to make choices that are beneficial to their needs, wants and desires.

Brand Foundation

1. Define: Current situation
2. Determine: Real needs
3. Coordinate: Senior team members
4. Distribute: Final research
5. Allow: Team discussion and review
6. Deliver: Brand management foundation

For over 20 years we've understood that great brands have an intrinsic value that translates to real sales growth. We develop long lasting impressions that positively affect our clients and their employee’s future. Our proven process is unique. When used correctly it allows for "keys" to unlock growth and maximize brand (sales) potential. We understand the big picture.

Our approach is simple, yet sophisticated. A defined process that allows for continuous forward movement.

Develop a shared understanding that:

1. We must have a brand development and management process that provides a defining message and allows for messaging consistency.
2. We must be new, better or different in the marketplace.
3. We must define the current situation and what we are trying to solve. We need an understanding of who we are and where we’re going.

Education about ad targeting can create more fear

Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers having too much data.

While some of these mixed messages suggest consumers may be confused about online privacy and what behavioral targeting entails, research from online ad preference management provider PreferenceCentral calls into question whether consumer education is a solution for marketers.

Washington, March 3, 2009 - This St. Patrick’s Day, Americans are more likely to stash any "pot o’ gold" they find rather than spend it.  According to NRF’s St. Patrick’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, people celebrating the Irish holiday will spend an average of $32.80 on decorations, food and beverage and festive attire, compared to an average of $35.04 in 2008. Total spending is expected to reach $3.29 billion.*

The receipt of permission-based email from a consumer packaged goods company positively influences consumers' offline purchasing decisions, enhances the company's reputation and generates loyalty to its brands, according to the latest research from Dallas-based marketing services firm Epsilon.

"Consumer packaged goods companies face a challenge when incorporating e-mail communications into their multichannel marketing mix," said Kevin Mabley, SVP, Epsilon Strategic Services. "They need to engage consumers and find a way to allow them to interact with brands and products both online and offline. The research shows that the benefits of e-mail marketing campaigns for consumer packaged goods companies extend far beyond the Internet and into stores and homes."