Is couponing a strategy that helps build long term loyal customers?

First, think about your marketing strategy for a second and regardless of a coupons ability to bring (lasting) brand value to your consumer, as important, is the need for trade support. The all important need to add value to the trade relationship is a mandatory and couponing is a retail traffic builder.

We helped our clients drop billions (yes, billions) of coupons over the years and we see couponing as a significant tool in the marketing mix. As a matter of fact when used in conjunction with other sales building vehicles/tools, coupons effectively increase the register ring with multiple, cross category purchases if used in tie-in programming and other meaningful sales programs.

• They help build awareness when used in in-home FSI or other direct mail solutions.

• They can be used as defensive strategies to offset a competitors program used as regional overlays or on a national program.

So back to the original question, lasting brand loyalty, maybe, but the fact is they are an important part of a brand marketers necessary toolkit and shouldn't be discounted.

Elizabeth Gilbert's best-selling 2006 memoir launched a self-discovery movement that could best be described by its full title: Eat Pray Love: One Woman's Search for Everything Across Italy, India and Indonesia.

Although Sony Pictures has simplified the title, the ongoing search for "everything" remains an integral part of the movie release Friday -- especially if "everything" includes the slew of merchandising items, from the "I Deserve Something Beautiful" lotus petal necklace (Dogeared Jewels and Gifts, $72) to the "Only True Love Remains" organic tee (Signorelli, $45) to the official prayer beads (World Market, $4.99).

Influencing purchase decision at the shelf.

If two-thirds of consumers make their choice at the shelf, then you'll need something that not only motivates consumer behavior but creates brand equity for long-term revenue growth.

Packaged for Sucess

Break through the clutter and capture consumer attention. Get the results you need with superior brand performance, brand awareness and increased sales.

LSC leads the field of Below The Line ad agencies. Our agency excels at designing, developing and implementing sales, marketing and promotional programs for Fast Moving Consumer Products.

Linear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. Originally located in the south of market area of San Francisco, California, LSC is now located in San Leandro, California. A 30 minute drive just south of San Francisco.

LSC is an ad agency for many types of industries. Our work has spanned multiple categories including financial, banking, real estate, agriculture, consumer products, construction, manufacturing, education, arts and entertainment, software and hardware. Our relationship with clients of all sizes allows us to add depth and understanding to our working relationships. Regardless of your company or organizations size, we do our part in creating innovative and contemporary sales and marketing programs that help to grow your companies bottom line. We would be delighted to assist in your efforts and welcome any questions that you may have. Feel free to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.

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