Monday, 02 August 2010 13:56

Direct Mail

direct_mail_lsc

Effective and creative solutions for direct marketing success.

Reach your audience directly in their homes. Brochures, catalogs, postcards, flyers, pamphlets, you name it. LSC will help you find the right strategy for communicating services, promoting products, announcing events or any type of campaign you need to develop to grow your business or organization. We make sure each piece delivers your message through your brand.

We'll work with the printers and mailhouses to provide the best, high-quality, cost-effective solution for your needs.

Published in Direct Mail
Monday, 02 August 2010 12:30

Trade Marketing Collateral

From the start, you need to capture and hold your customers' attention.

Our sales tools will:

  • Educate and motivate your audience
  • Hold their attention, not bore them
  • Turn features into "real benefits"
  • Create customer friendly sales materials
  • Provide a company-wide, consistent selling platform

Don't let poorly made sales materials contribute to lost sales opportunities. Motivate your sales force with persuasive sales tools that work.

Published in Trade Promotion
Friday, 30 July 2010 14:04

Collateral

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Communicate your business or organization's message directly with creative, well-designed print collateral. Annual reports, brochures, posters, pamphlets, booklets, file folders and more—we do it all. If you have information to be distributed, we are the solution.

We work with printers to maintain high quality standards regarding color fidelity, color adjustment, paper verification, die approvals, bindery requirements, shipping schedules, etc. If you prefer, we can also utilize more sustainable options for paper and printing.

Published in Collateral
Wednesday, 28 July 2010 16:50

Retail Advertising Services

Services

  • 3D presentations
  • Branding strategy
  • Concepting
  • Copywriting
  • Digital
  • Identity
  • Naming
  • Photography
  • Print
  • Prototyping

Key Benefits

  • Activities that promote sales
  • Aligned business units
  • Brand equity building
  • Effective mix of communication tools
  • Improved consistency
  • Increased product awareness and trial
  • Maximized promotional spending
  • Sales generation in new markets
  • Targeted

Published in Retail Advertising
Wednesday, 28 July 2010 16:23

Tie-Ins FAQ's

tie-ins_lscWhat's a Tie-In?
Tie-Ins come in all shapes and sizes. In general you are looking to team up with a partner or partners to increase sales of all partner products. You are usually looking to promote this Tie-In to the trade to increase orders. Tie-Ins are beneficial to the trade for a variety of reasons.
1. Partners share expenses
2. Retailers see cross category lift
3. Consumer benefit from promotional offer

Published in Tie-Ins
Wednesday, 28 July 2010 12:36

Multicultural

Sales talk. Multicultural communication directed to your target market.

Direct, efficient and creative. With over 20 years of multicultural experience, Linear SC knows how to speak the language of sales. We'll show you the way to open up new sales channels.

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Television

Our multicultural knowledge raises awareness and delivers targeted messages to new and existing markets.

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Radio

Radio advertising that delivers measurable results and profitable new customers.

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Identity & Print

With a variety of sales, marketing and advertising experience, chances are we've been there before.


Published in Multicultural
Tuesday, 20 July 2010 16:32

Step 3: Design and Coding

design_blueprint_lscNow that you've planned the execution of your coupon promotion, your next step is to put the actual coupon together.

Published in Coupons
Monday, 19 July 2010 15:08

How To Develop UPC Codes

upc_barcode_lscUniversal product codes — UPCs — are the 12-digit numbers that appear under the barcodes on many U.S. products. They are given out by GS1 US, a nonprofit group that sets standards for international commerce.

Here’s how it works: Businesses pay to join GS1 US, and in exchange, it assigns each member its own identification number that appears as the first part of its UPC.

Published in How To
Monday, 12 July 2010 14:42

Be Eco-Friendly

ecofriendly_lsc_v1Going green is the new trend bringing everyone together to solve a dire global issue. It is about preserving our planet's resources so that future generations may continue to thrive.

Designers have the opportunity to make a great positive impact by practicing sustainable design. They can opt for paper and materials made with recycled, post-consumer waste. Printing can be done with inks that are low in volatile organic compounds. Efforts can be made to reduce the amount of materials used in production. Digital formats can be used to substitute printed ones. Cooperation with vendors that use renewable energy is desirable. Production methods that require the least amount of transport should be utilized. The goal is to reduce waste and use renewable resources whenever possible.

Published in News & Info

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30