POP/POS Services
Services |
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Key Benefits |
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Point-Of-Purchase / Point-Of-Sale
Displays that POP. Bringing awareness to consumers and increasing sales.
One of the most successful and widely used forms of messaging and communication. Increased brand awareness and build brand loyalty by effectively reaching your target audience. Impulse buyers just can't resist.
A few examples of our past POP/POS programs:
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Captain Morgan Halloween Display Occasion based program included standee, sign, case stacker card, and bottle coupons. |
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Coffee-mate Creamer Display 3D renderings, creative solutions for Nestle's Coffeemate brand. |
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Cocktails of the World This monthly program was developed to promote a new spirit each month with innovative in-store POS, an educational cocktail planner, floor graphics and more. |
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Beringer Display Rapid visualization in record time. Perfect for your next sales and marketing meeting. |
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Captain Morgan Halloween Display Innovative, in an easy and convenient 2 pack carrier, customers pick up partnering products. Coke and Captain Morgan Original Spiced Rum make a great Halloween promotion. |
Price Packs
Advantages of Price Packs
- Allows price differentiation at point-of-purchase.
- Allows manufacturer to control liability.
- Can be used to promote a particular size or flavor.
Disadvantages of Price Packs
- Are regulated by the FTC. (Brand must have an established price, no more than 50% of annual volume can have price packs, only 3 price pack events per year are allows, there must be at least a 30-day period between each price pack.)
- Have long lead times.
- May downgrade a brand’s image.
- Can be unpopular with the trade. (Generates a new SKU, but no new traffic.)
Source: PMA
Bonus Packs
Bonus packs - bonus packs can preempt competitive events, increase consumption, prevent excessive competitive price discounting and encourage purchase in categories with low brand differentiation.
Advantages of Bonus Packs
- Reward or retain current users.
- Attract attention at point-of-purchase.
- Offer price reduction.
- Generate savings through potentially low and predictable costs.
Disadvantage of Bonus Packs
- May reduce sales volume.
- May have low appeal for non-users.
- Can extend production lead time.
- May generate retailer objections.
Source: PMA