Monday, 02 August 2010 12:30

Trade Promotion

trade_promotion_lsc

Persuasive, powerful selling programs that excite, inspire and close more sales.

Rapid & Responsive

From conception to completion, leave it all to us. Our experienced team of copywriters, designers and marketing strategists will have your selling program ready to go before you can say...
Ready. Set. Grow.

Get the Advantage

From media kits to sales decks and everything in between, LSC supports your efforts with brand building programs designed to sell. We think ahead and work strategically to ensure that you have the advantage in the market in order to get the desired sales results.

Published in Trade Promotion
Monday, 02 August 2010 12:30

Trade Marketing Collateral

From the start, you need to capture and hold your customers' attention.

Our sales tools will:

  • Educate and motivate your audience
  • Hold their attention, not bore them
  • Turn features into "real benefits"
  • Create customer friendly sales materials
  • Provide a company-wide, consistent selling platform

Don't let poorly made sales materials contribute to lost sales opportunities. Motivate your sales force with persuasive sales tools that work.

Published in Trade Promotion
Friday, 30 July 2010 13:42

Digital Presentations

digital_presentations_lsc

Make the right impression.

Leading the way with business sales presentations that are persuasive, effective and engaging. Let your next digital presentation speak volumes whether it be a movie complete with audio enhancements, a simple PowerPoint projected on a large screen, or a small Keynote presentation on your iPad. Our communication consultants can help you deliver professional, dynamic presentations with great quality images and well written copy that speak directly to your audience. Our team of cutting edge programmers, creative graphic artists, savvy copywriters and production experts will help make your next sales pitch a success.

Published in Digital Presentations
Thursday, 29 July 2010 10:45

Communications

Develop strategic relations with customers and employees through clear, effective communications tools.

Excite staff members and sales teams. Focus groups of people on a defined strategy to reach a common goal. Get the customer's attention with creative messaging and strategic marketing. Inspire and motivate sales.

Our experienced team of copywriters, designers and marketing strategists will make sure your message is heard.

Published in Communications
Wednesday, 28 July 2010 11:45

Promotion Programming

holiday_program_lscDirect & effective. Impact buyer behavior at the point-of-decision.

In today's cluttered, competitive world, it's harder than ever to influence consumers to purchase and persuade the trade to carry your products. With a proven track record in Below The Line activities, Linear SC will help you close the sale.

A Defined Plan

Linear SC provides the visibility you need to surround shoppers in-store, in-home or out-of-home. Our Below The Line expertise maximizes the success of new products and builds market share for well-established brands.

A Great Opportunity

Our Below The Line expertise maximizes the success of new products and builds market share for well-established brands.

Linear SC's Promotional Programming Work Samples

Past Success

Jump start a new product launch. Kick off a promotional campaign. Create significant awareness. Linear SC has all the marketing solutions you're looking for.


Published in Promotion Programming
Tuesday, 27 July 2010 09:47

Developing a Brand (not a logo)

lsc_arrows_sign_v1

We see it all the time. Designers, artists and other individuals who work on communications  promote their services as branding. Unfortunately creating a logo now-a-days means your a brand consultant. We disagree. We believe in creating meaningful foundations that serve to direct long term revenue growth for our clients and their customers through the use of strategic brand development and management.

Our agency philosophy is that we act as shepherds of our clients brands (and our own). We redevelop existing brands or create entirely new ones. And when it comes to sharing an understanding of what is branding, we've found much grey area about how much our audience knows about creating meaningful, long lasting, equity building, sales generating impressions for their products or services.

Published in Business Development

lsc_arrowcolor_v1

Brand management is consciously providing a unique voice or message that is understood on every level. This means both internally and externally and includes customers, employees, suppliers, and vendors. Done right, this translates into the purchase of that product or service over that of a competitor.

Published in Business Development
Tuesday, 27 July 2010 09:37

What is a Brand?

lsc_message_sign_v1

  • A name, term, sign or any other feature that identifies ones seller’s goods or service as distinct from those of other sellers.
  • A product or service name that is uniquely associated with emotional, rational (or sensory) values.
  • A character of sorts, able to positively persuade customers to make choices that are beneficial to their needs, wants and desires.

Brand Foundation

  1. Define: Current situation
  2. Determine: Real needs
  3. Coordinate: Senior team members
  4. Distribute: Final research
  5. Allow: Team discussion and review
  6. Deliver: Brand management foundation
Published in Branding

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30