Is couponing a strategy that helps build long term loyal customers?

First, think about your marketing strategy for a second and regardless of a coupons ability to bring (lasting) brand value to your consumer, as important, is the need for trade support. The all important need to add value to the trade relationship is a mandatory and couponing is a retail traffic builder.

We helped our clients drop billions (yes, billions) of coupons over the years and we see couponing as a significant tool in the marketing mix. As a matter of fact when used in conjunction with other sales building vehicles/tools, coupons effectively increase the register ring with multiple, cross category purchases if used in tie-in programming and other meaningful sales programs.

• They help build awareness when used in in-home FSI or other direct mail solutions.

• They can be used as defensive strategies to offset a competitors program used as regional overlays or on a national program.

So back to the original question, lasting brand loyalty, maybe, but the fact is they are an important part of a brand marketers necessary toolkit and shouldn't be discounted.

Elizabeth Gilbert's best-selling 2006 memoir launched a self-discovery movement that could best be described by its full title: Eat Pray Love: One Woman's Search for Everything Across Italy, India and Indonesia.

Although Sony Pictures has simplified the title, the ongoing search for "everything" remains an integral part of the movie release Friday -- especially if "everything" includes the slew of merchandising items, from the "I Deserve Something Beautiful" lotus petal necklace (Dogeared Jewels and Gifts, $72) to the "Only True Love Remains" organic tee (Signorelli, $45) to the official prayer beads (World Market, $4.99).

Effective and creative solutions for direct marketing success.

Reach your audience directly in their homes. Brochures, catalogs, postcards, flyers, pamphlets, you name it. LSC will help you find the right strategy for communicating services, promoting products, announcing events or any type of campaign you need to develop to grow your business or organization. We make sure each piece delivers your message through your brand.

We'll work with the printers and mailhouses to provide the best, high-quality, cost-effective solution for your needs.

Persuasive, powerful selling programs that excite, inspire and close more sales.

Rapid & Responsive

From conception to completion, leave it all to us. Our experienced team of copywriters, designers and marketing strategists will have your selling program ready to go before you can say...
Ready. Set. Grow.

Get the Advantage

From media kits to sales decks and everything in between, LSC supports your efforts with brand building programs designed to sell. We think ahead and work strategically to ensure that you have the advantage in the market in order to get the desired sales results.

Influencing purchase decision at the shelf.

If two-thirds of consumers make their choice at the shelf, then you'll need something that not only motivates consumer behavior but creates brand equity for long-term revenue growth.

Packaged for Sucess

Break through the clutter and capture consumer attention. Get the results you need with superior brand performance, brand awareness and increased sales.

Linear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. A strategic thinker that thrives on quality, innovation and delivering results. Dave has over 20 years of solid experience in building, developing, maintaining and managing sales and marketing programs. He has implemented thousands of successful marketing programs for highly branded companies. His methodologies to develop marketing and communications plans are supported by solid strategic principles and defined processes. He has experience working for start ups as well as large, regional, national and international corporations.

Client experience: Clorox, Diageo (Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, José Cuervo, Tanqueray, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines, Bushmills Irish whiskey and many others), Del Monte Foods, Foster’s Wine Group, McCormick, Shell, S&W Foods, Crystal Geyser Water Company, Mondavi Winery, McGraw-Hill, Wells Fargo and many others.

Dave graduated from the University of Wisconsin - Madison. Dave was lucky enough to be introduced to outdoor leadership activities through the NOLS organization. NOLS is the premier outdoor educators group. Whether ice climbing in the Alaskan wilderness, kayaking in the Prince William Sound or just plain roughing it with some friends, Dave's been trained for safe travels with large groups of people.

Dave is passionate about his business. He likes all outdoor activities. Running, telemarking, snowboarding, long distance running, fly fishing, coaching soccer and spending time with his family.

To learn more or to speak with Dave, please contact us.

Connect with Dave at Google+, Facebook, Twitter.

LSC leads the field of Below The Line ad agencies. Our agency excels at designing, developing and implementing sales, marketing and promotional programs for Fast Moving Consumer Products.

Linear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. Originally located in the south of market area of San Francisco, California, LSC is now located in San Leandro, California. A 30 minute drive just south of San Francisco.

LSC is an ad agency for many types of industries. Our work has spanned multiple categories including financial, banking, real estate, agriculture, consumer products, construction, manufacturing, education, arts and entertainment, software and hardware. Our relationship with clients of all sizes allows us to add depth and understanding to our working relationships. Regardless of your company or organizations size, we do our part in creating innovative and contemporary sales and marketing programs that help to grow your companies bottom line. We would be delighted to assist in your efforts and welcome any questions that you may have. Feel free to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.