Multicultural
Sales talk. Multicultural communication directed to your target market.
Direct, efficient and creative. With over 20 years of multicultural experience, Linear SC knows how to speak the language of sales. We'll show you the way to open up new sales channels.
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Television Our multicultural knowledge raises awareness and delivers targeted messages to new and existing markets. |
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Radio Radio advertising that delivers measurable results and profitable new customers. |
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Identity & Print With a variety of sales, marketing and advertising experience, chances are we've been there before. |
Promotions Glossary
A/B copy Split
Separate versions of an offer alternated into every other copy of the medium used, normally used to test different offers.
Above-the-Line
The cost of paid advertising in mass media versus "below-the-line" expenses for promotions, public relations events, etc. Also referred to as "nonvariable" expenses.
Accelerated Purchase
A promotion goal achieved when consumers or channel retailers purchase a product before they normally would have bought it.
Acceptable Price Range
The range of prices that consumers are willing to pay for goods or services.
Account Executive
(Advertising definition) The person in an advertising, promotion or public relations agency who is the principal contact with an agency client and coordinates the work of agency staff members assigned to that client. (Sales definition) A salesperson who is responsible for the overall relationship between the firm and a few major accounts and coordinates the financial, production, creative and technical capabilities of the firm to meet the needs of the client.