Developing a Brand (not a logo)

We see it all the time. Designers, artists and other individuals who work on communications promote their services as branding. Unfortunately creating a logo now-a-days means your a brand consultant. We disagree. We believe in creating meaningful foundations that serve to direct long term revenue growth for our clients and their customers through the use of strategic brand development and management.
Our agency philosophy is that we act as shepherds of our clients brands (and our own). We redevelop existing brands or create entirely new ones. And when it comes to sharing an understanding of what is branding, we've found much grey area about how much our audience knows about creating meaningful, long lasting, equity building, sales generating impressions for their products or services.
