POP/POS Services
Services |
|
|
|
Key Benefits |
|
|
|
Point-Of-Purchase / Point-Of-Sale
Displays that POP. Bringing awareness to consumers and increasing sales.
One of the most successful and widely used forms of messaging and communication. Increased brand awareness and build brand loyalty by effectively reaching your target audience. Impulse buyers just can't resist.
A few examples of our past POP/POS programs:
|
Captain Morgan Halloween Display Occasion based program included standee, sign, case stacker card, and bottle coupons. |
|
Coffee-mate Creamer Display 3D renderings, creative solutions for Nestle's Coffeemate brand. |
|
Cocktails of the World This monthly program was developed to promote a new spirit each month with innovative in-store POS, an educational cocktail planner, floor graphics and more. |
|
Beringer Display Rapid visualization in record time. Perfect for your next sales and marketing meeting. |
|
Captain Morgan Halloween Display Innovative, in an easy and convenient 2 pack carrier, customers pick up partnering products. Coke and Captain Morgan Original Spiced Rum make a great Halloween promotion. |
In-Store Marketing Helps Brands Thrive in a Tough Economy
Like many others, you're probably thinking about how this uncertain economy is going to affect your business. It's surely a hot topic among retail marketing leaders. Brands that thrive in recessions tend to be very focused on better merchandising at retail. When budgets are tight, we have to focus on what we know actually sells." This isn’t about creating new brand identities, this is about return on investment at retail.”
Below The Line Agency Consolidation
Young & Rubicam, looking to snag more revenue in one of the few ad sectors still growing despite the recession, is forming an alliance with Mars Advertising, a specialist in pitching products to consumers while they're busy shopping.
Audience fragmentation and the waning power of TV ads have forced many companies to peddle their products inside stores, where potential buyers are closer to a purchase. Their tools can include jazzy video displays, colorful promotions in the aisles or in-store video screens that serve up ads.
LSC Does it for Retail: 3D Case Study
Agency: Linear SC, Inc.Client: Diageo and Ralphs/Kroger Co.
Project Summary: When Diageo (the world's largest provider of spirits, wine and beer) partnered with Ralphs (part of the Kroger grocery stores empire with over $70 billion in sales) to create a spirits retail solution they chose LSC. To provide a complete, "Below The Line" program, LSC relied on their detailed development process, designer talent, pencil sketches, Adobe software - and Strata 3D tools.
Jewel-Osco stirs up spirits sales
Jewel-Osco rolled out the "Cocktails 1-2-3" display that features monthly recipe cards, spirits brands, mixers and other key ingredients to the entertaining solution.
As the BTL lead agency for the Cocktails 1-2-3 programming, LSC lead the strategic and creative development for all internal and external elements. "Seeking to educate the consumer with merchandising elements that speak to ease and convenience, this program allows our client brands to display out-of-section, maximize decision corridor engagement and strengthen our trade relationships with a total solution to lift category sales vs. just thinking of our own segment, says Dave Wohlner, President of LSC.