If you're an agency or client working together to support trade and consumer programming, then you've got to be working smarter, harder and more effectively. A few key steps to keep in mind for good group dynamics:

1. Client direction.
Keeping the agency moving in the right direction may require more information than you think. A hands off approach to creative solutions can be a shot in the dark. Spend time up-front and have the agency submit their plan with both client and agency input. See if the agency has a preferred process. If not, does the client offer any training that can educate the agency in how its company/groups function.