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Leading the way with business sales presentations that are persuasive, effective and engaging. Let your next digital presentation speak volumes whether it be a movie complete with audio enhancements, a simple PowerPoint projected on a large screen, or a small Keynote presentation on your iPad. Our communication consultants can help you deliver professional, dynamic presentations with great quality images and well written copy that speak directly to your audience. Our team of cutting edge programmers, creative graphic artists, savvy copywriters and production experts will help make your next sales pitch a success.

Web 2.1 for those who want more. Feel the power of next-generation websites. PowerPro Live (a division of LSC) is the one-stop shop for all your web needs. Simple easy-to-use web-based solution. Check out PowerPro Live and get one today!

All of PPL's sites are Content Management Systems (CMS) that give you the power and control over the web. Dynamic websites are used all over the world to power everything from simple, personal homepages to complex corporate web applications. Dynamic websites are easily used to manage every aspect of a website, from adding content and images to updating a product catalog, taking online reservations, advertisements, newsletters and much more.

Once a Dynamic system is installed and running, it is simple for even non-technical users manage the critical data that makes a company or organization run effectively. Via a simple, browser-based interface you (or our team) will be able to easily add new press releases or news items, manage staff pages, job listings, events, and create an unlimited amount of sections or content pages on your site. Now you can have those cool features that have been the envy of every business: forums, e-commerce, blogs, commenting, private content, newsletters, foreign languages and much more.

Imagine how your audience feels when they see your new savvy and sophisticated dynamic website.

For years we've taken the complex parts of creative development, hosting, SEO and Analytics and simplified it for your business. Our products and services are designed to be powerful, affordable and relevant. Best of all, you're in control. Check out PPL; we think they're a good choice for your next site.

Education about ad targeting can create more fear

Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers having too much data.

While some of these mixed messages suggest consumers may be confused about online privacy and what behavioral targeting entails, research from online ad preference management provider PreferenceCentral calls into question whether consumer education is a solution for marketers.

Online advertising spending will resume double-digit growth in 2010, reaching $61.8 billion worldwide, according to eMarketer.

Unlike other major media, online advertising spending increased in 2009, growing 2 percent to $55.2 billion, the research firm reported.

By 2014, eMarketer estimates online spending will leap to $96.8 billion worldwide, growing at an 11.9 percent compound annual rate, despite the slow, uneven and fragile global economic recovery.

The receipt of permission-based email from a consumer packaged goods company positively influences consumers' offline purchasing decisions, enhances the company's reputation and generates loyalty to its brands, according to the latest research from Dallas-based marketing services firm Epsilon.

"Consumer packaged goods companies face a challenge when incorporating e-mail communications into their multichannel marketing mix," said Kevin Mabley, SVP, Epsilon Strategic Services. "They need to engage consumers and find a way to allow them to interact with brands and products both online and offline. The research shows that the benefits of e-mail marketing campaigns for consumer packaged goods companies extend far beyond the Internet and into stores and homes."

In Trial at Supermarket, Cellphones Will Be the Medium for Discount Offers

Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour economy, Unilever plans to begin a trial run Sunday of a new technology that lets consumers redeem digital coupons by having a supermarket cashier scan their cellphones.

The test, being conducted at a ShopRite store in Hillsborough, N.J., will include discount offers for some of the Anglo-Dutch packaged-goods company's most popular brands, including Breyers ice cream, Dove soap, Hellmann's mayonnaise and Lipton tea. Samplesaint, a Chicago mobile-technology firm, developed the system.