Thursday, 29 July 2010 13:04

Clients

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linearsc_client_hidden_valley

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linearsc_client_universal_studios

linearsc_client_smirnoff

linearsc_client_beringer

linearsc_client_wellsfargo

linearsc_client_diageo

linearsc_client_crystal_geyser

linearsc_client_tgifridays

linearsc_client_sun

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linearsc_client_contadina

linearsc_client_mondavi

linearsc_client_frigo

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linearsc_client_river_ranch

linearsc_client_san_diego_zoo

linearsc_client_ejgallo

linearsc_client_looney_toons

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linearsc_client_readypac

linearsc_client_mcgraw

linearsc_client_captain_morgan

linearsc_client_sw

linearsc_client_jose_cuervo

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Use of brand or company logos does not indicate endorsement.
The use of these logos indicates that Linear SC has been engaged for services only.

Published in Clients
Wednesday, 28 July 2010 16:15

Tie-Ins

Integrated solutions. Innovative ways to build trade and consumer relationships.

Linear SC will help you work together and win the race against the competition. Our extensive knowledge and experience means you'll reach your consumer and trade goals.

A few examples of our past tie-in programs:

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Outdoor Entertaining.

Beringer brands team up with other summertime favorites ensuring that summer sales sizzle.

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Adults Get Into The Spirit.

The T.G.I. Friday's brand scares up the profits by inviting adults to participate during the increasing popular Halloween season.

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A Healthy Fit.

A successful tie-in partnership ripened by pairing healthy ingredients into meal solutions (with minimal preparation). Naturally, retailers enjoy a cross-category sales lift.

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Universal Tie-Ins.

As their official bottled water, Crystal Geyser quenches consumers thirst by increasing awareness and promoting trial via FSI's. For Universal Studios, ticket sales increased significantly during promotion time periods.


Published in Tie-Ins
Wednesday, 28 July 2010 13:59

Brand Naming

lsc_brand_namingBuild brand equity with the right brand name. The right name is simple, memorable and meaningful.

A few examples of our past naming projects:

  • Albertsons – Cocktails 1-2-3
  • Contadina – Sauce Starters
  • Meijer – Celebration. Destination.
  • Meijer – Cocktails Step-by-Step
  • Speedo – Aqua Mits
  • Clorox – Liquid100
  • Precision Labs – Zone Surfactants
  • Precision Labs – AgMaster
  • Precision Labs – Tank Farm
  • Big Sky Ranch – Ridge 40
  • Charity Event – Hearts for the Homeless
  • Safeway – Cheers, Everything for Celebrating
  • Diageo & Rock River Music – Cocktails + Tunes
  • T.G.I. Friday’s – Chill Out
  • T.G.I. Friday’s – The Best Party Drinks. Bar None.
  • T.G.I. Friday’s – No Bartender Required.
  • International Foods – Passport Brands
  • Chronicle Books – ClockBonkers
  • Del Monte Foods / Master Brand – The Way You Eat Today
  • Albertsons – Backyards, Beverages & Barbeques
Published in Brand Naming
Wednesday, 28 July 2010 12:13

Point-Of-Purchase / Point-Of-Sale

Displays that POP. Bringing awareness to consumers and increasing sales.

One of the most successful and widely used forms of messaging and communication. Increased brand awareness and build brand loyalty by effectively reaching your target audience. Impulse buyers just can't resist.

A few examples of our past POP/POS programs:

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Captain Morgan Halloween Display

Occasion based program included standee, sign, case stacker card, and bottle coupons.

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Coffee-mate Creamer Display

3D renderings, creative solutions for Nestle's Coffeemate brand.

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Cocktails of the World

This monthly program was developed to promote a new spirit each month with innovative in-store POS, an educational cocktail planner, floor graphics and more.

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Beringer Display

Rapid visualization in record time. Perfect for your next sales and marketing meeting.

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Captain Morgan Halloween Display

Innovative, in an easy and convenient 2 pack carrier, customers pick up partnering products. Coke and Captain Morgan Original Spiced Rum make a great Halloween promotion.


Published in POP/POS
Thursday, 08 July 2010 15:25

LSC Does it for Retail: 3D Case Study

case_study_3dAgency: Linear SC, Inc.

Client: Diageo and Ralphs/Kroger Co.

Project Summary: When Diageo (the world's largest provider of spirits, wine and beer) partnered with Ralphs (part of the Kroger grocery stores empire with over $70 billion in sales) to create a spirits retail solution they chose LSC. To provide a complete, "Below The Line" program, LSC relied on their detailed development process, designer talent, pencil sketches, Adobe software - and Strata 3D tools.

Learn more.

Published in News & Info

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30