Direct Mail
Effective and creative solutions for direct marketing success.
Reach your audience directly in their homes. Brochures, catalogs, postcards, flyers, pamphlets, you name it. LSC will help you find the right strategy for communicating services, promoting products, announcing events or any type of campaign you need to develop to grow your business or organization. We make sure each piece delivers your message through your brand.
We'll work with the printers and mailhouses to provide the best, high-quality, cost-effective solution for your needs.
Trade Marketing Collateral
From the start, you need to capture and hold your customers' attention.
Our sales tools will:
- Educate and motivate your audience
- Hold their attention, not bore them
- Turn features into "real benefits"
- Create customer friendly sales materials
- Provide a company-wide, consistent selling platform
Don't let poorly made sales materials contribute to lost sales opportunities. Motivate your sales force with persuasive sales tools that work.
Collateral
Communicate your business or organization's message directly with creative, well-designed print collateral. Annual reports, brochures, posters, pamphlets, booklets, file folders and more—we do it all. If you have information to be distributed, we are the solution.
We work with printers to maintain high quality standards regarding color fidelity, color adjustment, paper verification, die approvals, bindery requirements, shipping schedules, etc. If you prefer, we can also utilize more sustainable options for paper and printing.
Digital Presentations
Make the right impression.
Leading the way with business sales presentations that are persuasive, effective and engaging. Let your next digital presentation speak volumes whether it be a movie complete with audio enhancements, a simple PowerPoint projected on a large screen, or a small Keynote presentation on your iPad. Our communication consultants can help you deliver professional, dynamic presentations with great quality images and well written copy that speak directly to your audience. Our team of cutting edge programmers, creative graphic artists, savvy copywriters and production experts will help make your next sales pitch a success.
LSC Approach
Development Phases |
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Discovery |
Visualization |
Activation |
| Uncovering provocative patterns and connections, gaining growth goals and focusing teams of people. |
Transforming research and insights into something tangible that teams can see. |
Charting a plan of action based on insights gained and producing final deliverables. |
| It is in this first phase that we begin to understand where opportunity is as we seek to gain customer insights in order to get to the core emotional and rational customer motivations. This discovery phase allows us to reach a significant level of customer/consumer understanding. |
Applied discoveries take shape during this second phase of development. Agency concepts are formed and client begins to see strategic focus and creative development come together. | A planned approach allows deliverables to reach their final destination on-time. |
Services
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Branding
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Communications |
Retail Advertising |
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Creating value that translates to sales growth. |
Reach your audience and maximize the potential of everything you do.
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Powerful, easy to understand selling programs that close more sales.
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Our agency offers dedicated resources that provide meaningful results for all our award-winning activities.
Performance. Timely solutions, working in unison with your stategic business units.
We're a Below The Line, marketing communications agency that knows how to move you in the right direction. Our company designs, develops and implements organizational performance, sales, marketing and promotional programs for trade and consumer/customer channels.
With a holistic approach to understanding, developing and deploying strategic communications for all facets of your business, it's more important than ever to provide a consistent message with meaning. A specific, consistent message that can be tailored to speak to each of your audiences. Once our agency works on a program, you'll soon see the value-added thinking that builds support for all of your account teams, brand teams, sales teams, sales channels and customer relationships.
Developing a Brand (not a logo)
We see it all the time. Designers, artists and other individuals who work on communications promote their services as branding. Unfortunately creating a logo now-a-days means your a brand consultant. We disagree. We believe in creating meaningful foundations that serve to direct long term revenue growth for our clients and their customers through the use of strategic brand development and management.
Our agency philosophy is that we act as shepherds of our clients brands (and our own). We redevelop existing brands or create entirely new ones. And when it comes to sharing an understanding of what is branding, we've found much grey area about how much our audience knows about creating meaningful, long lasting, equity building, sales generating impressions for their products or services.
Strategic Brand Development: Creating a Voice for your Company
Brand management is consciously providing a unique voice or message that is understood on every level. This means both internally and externally and includes customers, employees, suppliers, and vendors. Done right, this translates into the purchase of that product or service over that of a competitor.
What is a Brand?
- A name, term, sign or any other feature that identifies ones seller’s goods or service as distinct from those of other sellers.
- A product or service name that is uniquely associated with emotional, rational (or sensory) values.
- A character of sorts, able to positively persuade customers to make choices that are beneficial to their needs, wants and desires.
Brand Foundation
- Define: Current situation
- Determine: Real needs
- Coordinate: Senior team members
- Distribute: Final research
- Allow: Team discussion and review
- Deliver: Brand management foundation
How to Define Your Brand as an Industry Thought Leader
Do So Effectively and Marketing Opportunities Will Follow
You can do your part to stimulate the economic recovery and help build your brand. Here's how.
First, recognize that buyers holding tightly to their purchase orders must not only be encouraged, but also inspired to do business with you. Moving from persuasion to inspiration requires an investment of time and, yes, dollars -- though not always a huge amount. Success is more likely to hinge on marketing savvy and a brand strategy executed with precision.