Wednesday, 21 July 2010 10:10

Specialty Containers

Specialty containers - specialty containers are decorative and/or reusable containers.

Advantages of Specialty Containers

  • May encourage more product use.
  • May encourage future purchase, especially if part of a set.
  • Can allow costs to be determined in advance.

Disadvantages of Specialty Containers

  • May be refused by retailers.
  • Generate extra production and handling costs.
  • May require a stocking allowance.

Source: PMA

Published in Value-Added Packs
Read more...

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30