Given the right mix, tie-ins are an extremely effective way for multiple brands to team up. Not only are brands sharing cost in development and production, but they are also strengthening their brand message. And finally, retailers desire them because of cross-category purchases.

A Triple Win

Manufacturers Win:
Efficiency through shared costs
Increased product awareness and trial
Increased brand essence

Retailers Win:
Stimulated cross-category purchases
Increased store traffic

Consumers Win:
Saving money
Increased awareness

Direct & effective. Impact buyer behavior at the point-of-decision.

In today's cluttered, competitive world, it's harder than ever to influence consumers to purchase and persuade the trade to carry your products. With a proven track record in Below The Line activities, Linear SC will help you close the sale.

A Defined Plan

Linear SC provides the visibility you need to surround shoppers in-store, in-home or out-of-home. Our Below The Line expertise maximizes the success of new products and builds market share for well-established brands.

A Great Opportunity

Our Below The Line expertise maximizes the success of new products and builds market share for well-established brands.

Past Success Jump start a new product launch. Kick off a promotional campaign. Create significant awareness. Linear SC has all the marketing solutions you're looking for.

The receipt of permission-based email from a consumer packaged goods company positively influences consumers' offline purchasing decisions, enhances the company's reputation and generates loyalty to its brands, according to the latest research from Dallas-based marketing services firm Epsilon.

"Consumer packaged goods companies face a challenge when incorporating e-mail communications into their multichannel marketing mix," said Kevin Mabley, SVP, Epsilon Strategic Services. "They need to engage consumers and find a way to allow them to interact with brands and products both online and offline. The research shows that the benefits of e-mail marketing campaigns for consumer packaged goods companies extend far beyond the Internet and into stores and homes."

I've been traveling for the last few weeks and have come back to our agency with a renewed enthusiasm on the merits of clean, simple Below The Line communications. What I've noticed is the lack of consumer products that actual have a good story. A simple story that consumers can absorb in our less is more current culture. (There's a reason that Twitter limits you to 140 character tweets.)

Coke is a good example of how simple sells. Happiness from the start! It's amazing the effort they go to to make it look simple. As few words as possible but consistently communicated in every major city, all over the world.

At every touch point make it consistent and make sure the brand foundation speaks to their needs. Coke's "Happiness" campaign is right on. Who doesn't want a bottle of happiness. Research, research and research some more to offer your clients insightful communications that delivers to consumer or customer needs.
- Dave Wohlner, President LSC