Given the right mix, tie-ins are an extremely effective way for multiple brands to team up. Not only are brands sharing cost in development and production, but they are also strengthening their brand message. And finally, retailers desire them because of cross-category purchases.

A Triple Win

Manufacturers Win:
Efficiency through shared costs
Increased product awareness and trial
Increased brand essence

Retailers Win:
Stimulated cross-category purchases
Increased store traffic

Consumers Win:
Saving money
Increased awareness

Services
Brand analysis Brand marks Brand management Campaign branding	Consumer branding Corporate branding Enviromental branding Positioning statements

Key Benefits
Build brand equity Process driven	Strategic positioning Targeted & tactical

Services
Brand analysis Brand management Brand naming Campaign naming	Consumer branding Corporate branding Positioning statements Program naming

Key Benefits
Build brand equity Process driven	Strategic positioning Targeted & tactical

For some, packaging design has been difficult to measure it's ROI. For others, it demands a majority of time and attention considering that 75% of consumers decide at the shelf. Increasingly FMCG companies are looking to larger partners and agencies and away from specialty design shops for their packaging activities.

The intangibility of design, and the difficulty in measuring its effectiveness and return on investment, has traditionally placed it low down in the marketing mix for FMCG clients.

Many of the agencies serving the consumer products goods sector have seen an increase in their packaging responsibilities, clients are looking for a more well rounded approach. A greater depth in strategic Above and Below The Line experience is helping to reestablish the sector, allowing consultancies to up their game and become ’scale’ players.

Services
Brand development Brand management Brand marks Brand naming Campaign naming	Consumer branding Corporate branding Enviromental branding Positioning statements Program naming

Key Benefits
Build brand equity Process driven	Strategic positioning Targeted & tactical