News America Marketing / Valassis - Red Plum
We've been working with the News America team for more than 20 years now. If you are considering a promotional program chances are one of these suppliers will be invaluable as you'll need to leverage their services to activate your marketing materials.
News America provides an entire portfolio of products that are designed to reach consumers at every possible point of decision—at home, in store and online.
SmartSource®
Their product portfolio is designed to provide marketers with the ability to reach consumers at every point of decision at a fraction of the cost of traditional media like television and magazine advertising. Whether it is home-delivered media, in-store advertising or promotion or online marketing, we have a creative solution to your marketing challenges.
Brand Packaging
Influencing purchase decision at the shelf.
If two-thirds of consumers make their choice at the shelf, then you'll need something that not only motivates consumer behavior but creates brand equity for long-term revenue growth.
Packaged for Sucess
Break through the clutter and capture consumer attention. Get the results you need with superior brand performance, brand awareness and increased sales.
LSC Approach
Development Phases |
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Discovery |
Visualization |
Activation |
| Uncovering provocative patterns and connections, gaining growth goals and focusing teams of people. |
Transforming research and insights into something tangible that teams can see. |
Charting a plan of action based on insights gained and producing final deliverables. |
| It is in this first phase that we begin to understand where opportunity is as we seek to gain customer insights in order to get to the core emotional and rational customer motivations. This discovery phase allows us to reach a significant level of customer/consumer understanding. |
Applied discoveries take shape during this second phase of development. Agency concepts are formed and client begins to see strategic focus and creative development come together. | A planned approach allows deliverables to reach their final destination on-time. |
Development Categories
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Services
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Branding
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Communications |
Retail Advertising |
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Creating value that translates to sales growth. |
Reach your audience and maximize the potential of everything you do.
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Powerful, easy to understand selling programs that close more sales.
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Our agency offers dedicated resources that provide meaningful results for all our award-winning activities.
Performance. Timely solutions, working in unison with your stategic business units.
We're a Below The Line, marketing communications agency that knows how to move you in the right direction. Our company designs, develops and implements organizational performance, sales, marketing and promotional programs for trade and consumer/customer channels.
With a holistic approach to understanding, developing and deploying strategic communications for all facets of your business, it's more important than ever to provide a consistent message with meaning. A specific, consistent message that can be tailored to speak to each of your audiences. Once our agency works on a program, you'll soon see the value-added thinking that builds support for all of your account teams, brand teams, sales teams, sales channels and customer relationships.
Retail Advertising
Effective and dynamic communications.
Strategically compelling and visually stimulating creative solutions. Linear SC creates positive reactions for your brand or company in the marketplace.
A Brand Platform For Growing Sales
Our clients depend on integrated, consistent, brand messaging. With an eye on building our clients business and a never ending appetite to thinking out-of-the-box, LSC becomes your consistent point-of-contact for all Below The Line activities.
Your business is made up of many elements that form a cohesive, brand platform. Linear SC understands that brands need a watchful eye to flourish. A brand champion that can communicate the unique points of differentiation in the marketplace. And with everyone being asked to do more with less these days, it's great to find a enthusiastic group of smart, creative individuals that knows what it takes to produce meaningful results. Results that aren't about creative successes. It's about increasing sales and building brand value.
Tie-Ins FAQ's
What's a Tie-In?
Tie-Ins come in all shapes and sizes. In general you are looking to team up with a partner or partners to increase sales of all partner products. You are usually looking to promote this Tie-In to the trade to increase orders. Tie-Ins are beneficial to the trade for a variety of reasons.
1. Partners share expenses
2. Retailers see cross category lift
3. Consumer benefit from promotional offer
Tie-Ins
Integrated solutions. Innovative ways to build trade and consumer relationships.
Linear SC will help you work together and win the race against the competition. Our extensive knowledge and experience means you'll reach your consumer and trade goals.
A few examples of our past tie-in programs:
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Outdoor Entertaining. Beringer brands team up with other summertime favorites ensuring that summer sales sizzle. |
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Adults Get Into The Spirit. The T.G.I. Friday's brand scares up the profits by inviting adults to participate during the increasing popular Halloween season. |
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A Healthy Fit. A successful tie-in partnership ripened by pairing healthy ingredients into meal solutions (with minimal preparation). Naturally, retailers enjoy a cross-category sales lift. |
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Universal Tie-Ins. As their official bottled water, Crystal Geyser quenches consumers thirst by increasing awareness and promoting trial via FSI's. For Universal Studios, ticket sales increased significantly during promotion time periods. |
Packaging Changes Planned? Communicate the Change to Consumer & Trade.
A carefully planned strategy is critical when changing packaging of your brand.
Some major package design changes are successful, and some are not. When a major package change discards recognizable elements on the package, marketers and designers must carefully evaluate the risks. It may be the right thing to do at the right time. But it can backfire if the realities of the marketplace and the brand equities are not carefully assessed and thoroughly communicated to consumers and the trade.
Important to any change in packaging is the role in-store, in-home or out-of-home communications play to inform and educate consumers that changes have taken place. Integrated communications need to be part of the planned strategy for a smooth and successful transition for any packaging change.
For more information read Herb Meyers and Richard Gerstman article on "Continuity in Brand Packaging: When is it Important?"
Point-Of-Purchase / Point-Of-Sale
Displays that POP. Bringing awareness to consumers and increasing sales.
One of the most successful and widely used forms of messaging and communication. Increased brand awareness and build brand loyalty by effectively reaching your target audience. Impulse buyers just can't resist.
A few examples of our past POP/POS programs:
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Captain Morgan Halloween Display Occasion based program included standee, sign, case stacker card, and bottle coupons. |
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Coffee-mate Creamer Display 3D renderings, creative solutions for Nestle's Coffeemate brand. |
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Cocktails of the World This monthly program was developed to promote a new spirit each month with innovative in-store POS, an educational cocktail planner, floor graphics and more. |
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Beringer Display Rapid visualization in record time. Perfect for your next sales and marketing meeting. |
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Captain Morgan Halloween Display Innovative, in an easy and convenient 2 pack carrier, customers pick up partnering products. Coke and Captain Morgan Original Spiced Rum make a great Halloween promotion. |
