Thursday, 29 July 2010 13:04

Clients

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linearsc_client_hidden_valley

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linearsc_client_universal_studios

linearsc_client_smirnoff

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linearsc_client_wellsfargo

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linearsc_client_sun

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linearsc_client_contadina

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linearsc_client_frigo

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linearsc_client_river_ranch

linearsc_client_san_diego_zoo

linearsc_client_ejgallo

linearsc_client_looney_toons

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linearsc_client_readypac

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Use of brand or company logos does not indicate endorsement.
The use of these logos indicates that Linear SC has been engaged for services only.

Published in Clients
Thursday, 29 July 2010 12:58

Founder

dave_wohlner_v1bLinear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. A strategic thinker that thrives on quality, innovation and delivering results. Dave has over 20 years of solid experience in building, developing, maintaining and managing sales and marketing programs. He has implemented thousands of successful marketing programs for highly branded companies. His methodologies to develop marketing and communications plans are supported by solid strategic principles and defined processes. He has experience working for start ups as well as large, regional, national and international corporations.

Client experience: Clorox, Diageo (Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, José Cuervo, Tanqueray, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines, Bushmills Irish whiskey and many others), Del Monte Foods, Foster’s Wine Group, McCormick, Shell, S&W Foods, Crystal Geyser Water Company, Mondavi Winery, McGraw-Hill, Wells Fargo and many others.

Dave graduated from the University of Wisconsin - Madison. Dave was lucky enough to be introduced to outdoor leadership activities through the NOLS organization. NOLS is the premier outdoor educators group. Whether ice climbing in the Alaskan wilderness, kayaking in the Prince William Sound or just plain roughing it with some friends, Dave's been trained for safe travels with large groups of people.

Dave is passionate about his business. He likes all outdoor activities. Running, telemarking, snowboarding, long distance running, fly fishing, coaching soccer and spending time with his family.

To learn more or to speak with Dave, please contact us.

Connect with Dave at Google+, Facebook, Twitter.

Published in Founder

client_agency_communication_lscIf you're an agency or client working together to support trade and consumer programming, then you've got to be working smarter, harder and more effectively. A few key steps to keep in mind for good group dynamics:

1. Client direction.
Keeping the agency moving in the right direction may require more information than you think. A hands off approach to creative solutions can be a shot in the dark. Spend time up-front and have the agency submit their plan with both client and agency input. See if the agency has a preferred process. If not, does the client offer any training that can educate the agency in how its company/groups function.

Published in How To

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30