Influencing purchase decision at the shelf.

If two-thirds of consumers make their choice at the shelf, then you'll need something that not only motivates consumer behavior but creates brand equity for long-term revenue growth.

Packaged for Sucess

Break through the clutter and capture consumer attention. Get the results you need with superior brand performance, brand awareness and increased sales.

Integrated solutions. Innovative ways to build trade and consumer relationships.

Linear SC will help you work together and win the race against the competition. Our extensive knowledge and experience means you'll reach your consumer and trade goals.

A few examples of our past tie-in programs:

Overall, there is a high opportunity cost from delisting items. The estimated percent sales lost due to delisting has historically been greater than the new item dollar share. In highly marketed categories, roughly 30% of category sales are generated from SKU movement. With such a substantial chunk of category sales tied to listing and delisting decisions, the accuracy of assortment management is critical.

Good real estate comes at a price - and the aisles of a retail store are no exception. When a manufacturer launches a new product, there needs to be room on the store shelf for its placement. To make that room, the retail buyer will notoriously ask the manufacturer to delist an item from the portfolio. But which item gets the ax? Is there a compelling story that identifies what item to delist?

Bonus packs - bonus packs can preempt competitive events, increase consumption, prevent excessive competitive price discounting and encourage purchase in categories with low brand differentiation.

Advantages of Bonus Packs

• Reward or retain current users.
• Attract attention at point-of-purchase.
• Offer price reduction.
• Generate savings through potentially low and predictable costs.

Disadvantage of Bonus Packs

• May reduce sales volume.
• May have low appeal for non-users.
• Can extend production lead time.
• May generate retailer objections.

Source: PMA

Value programs and other strategies revealed.

A report from Nielsen Consumer Insight suggests that by October 2008, one-third of all U.S. consumers in a survey said they didn't feel secure in their jobs, while half believed they were worse off financially than a year ago. As a result, consumers are taking steps to cut back spending, particularly on major purchases for the:

Marketers obviously like couponing. In Supermarket News' 2005 Survey of Manufacturer Promotional Practices, more than two-thirds of the participants said they feel couponing is an effective promotional tool. Fast forward to 2010 and yes, things have changed but they are still a vital consumer and trade marketing tool. Read on.