Is couponing a strategy that helps build long term loyal customers?

First, think about your marketing strategy for a second and regardless of a coupons ability to bring (lasting) brand value to your consumer, as important, is the need for trade support. The all important need to add value to the trade relationship is a mandatory and couponing is a retail traffic builder.

We helped our clients drop billions (yes, billions) of coupons over the years and we see couponing as a significant tool in the marketing mix. As a matter of fact when used in conjunction with other sales building vehicles/tools, coupons effectively increase the register ring with multiple, cross category purchases if used in tie-in programming and other meaningful sales programs.

• They help build awareness when used in in-home FSI or other direct mail solutions.

• They can be used as defensive strategies to offset a competitors program used as regional overlays or on a national program.

So back to the original question, lasting brand loyalty, maybe, but the fact is they are an important part of a brand marketers necessary toolkit and shouldn't be discounted.

Direct & effective. Impact buyer behavior at the point-of-decision.

In today's cluttered, competitive world, it's harder than ever to influence consumers to purchase and persuade the trade to carry your products. With a proven track record in Below The Line activities, Linear SC will help you close the sale.

A Defined Plan

Linear SC provides the visibility you need to surround shoppers in-store, in-home or out-of-home. Our Below The Line expertise maximizes the success of new products and builds market share for well-established brands.

A Great Opportunity

Our Below The Line expertise maximizes the success of new products and builds market share for well-established brands.

We see it all the time. Designers, artists and other individuals who work on communications  promote their services as branding. Unfortunately creating a logo now-a-days means your a brand consultant. We disagree. We believe in creating meaningful foundations that serve to direct long term revenue growth for our clients and their customers through the use of strategic brand development and management.

Our agency philosophy is that we act as shepherds of our clients brands (and our own). We redevelop existing brands or create entirely new ones. And when it comes to sharing an understanding of what is branding, we've found much grey area about how much our audience knows about creating meaningful, long lasting, equity building, sales generating impressions for their products or services.

Brand management is consciously providing a unique voice or message that is understood on every level. This means both internally and externally and includes customers, employees, suppliers, and vendors. Done right, this translates into the purchase of that product or service over that of a competitor.

• A name, term, sign or any other feature that identifies ones seller’s goods or service as distinct from those of other sellers.
• A product or service name that is uniquely associated with emotional, rational (or sensory) values.
• A character of sorts, able to positively persuade customers to make choices that are beneficial to their needs, wants and desires.

Brand Foundation

1. Define: Current situation
2. Determine: Real needs
3. Coordinate: Senior team members
4. Distribute: Final research
5. Allow: Team discussion and review
6. Deliver: Brand management foundation

For over 20 years we've understood that great brands have an intrinsic value that translates to real sales growth. We develop long lasting impressions that positively affect our clients and their employee’s future. Our proven process is unique. When used correctly it allows for "keys" to unlock growth and maximize brand (sales) potential. We understand the big picture.

Our approach is simple, yet sophisticated. A defined process that allows for continuous forward movement.

Develop a shared understanding that:

1. We must have a brand development and management process that provides a defining message and allows for messaging consistency.
2. We must be new, better or different in the marketplace.
3. We must define the current situation and what we are trying to solve. We need an understanding of who we are and where we’re going.