LSC leads the field of Below The Line ad agencies. Our agency excels at designing, developing and implementing sales, marketing and promotional programs for Fast Moving Consumer Products.

Linear SC, Inc. (LSC) was founded in 1989 by Dave Wohlner. Originally located in the south of market area of San Francisco, California, LSC is now located in San Leandro, California. A 30 minute drive just south of San Francisco.

LSC is an ad agency for many types of industries. Our work has spanned multiple categories including financial, banking, real estate, agriculture, consumer products, construction, manufacturing, education, arts and entertainment, software and hardware. Our relationship with clients of all sizes allows us to add depth and understanding to our working relationships. Regardless of your company or organizations size, we do our part in creating innovative and contemporary sales and marketing programs that help to grow your companies bottom line. We would be delighted to assist in your efforts and welcome any questions that you may have. Feel free to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.

Branding			Communications			Retail Advertising
Creating value that translates to sales growth. Brand naming Brand marks + logos Brand packaging Digital branding Learn more			Reach your audience and maximize the potential of everything you do. Collateral Direct mail Digital presentations Art Direction Copywriting Concepting Print management Learn more			Powerful, easy to understand selling programs that close more sales. Account specific Bottle Carriers & POS FSI's Multicultural POP/POS Promotion programming Tie-ins Trade promotion Learn more

 

Effective and dynamic communications.

Strategically compelling and visually stimulating creative solutions. Linear SC creates positive reactions for your brand or company in the marketplace.

A Brand Platform For Growing Sales

Our clients depend on integrated, consistent, brand messaging. With an eye on building our clients business and a never ending appetite to thinking out-of-the-box, LSC becomes your consistent point-of-contact for all Below The Line activities.

Your business is made up of many elements that form a cohesive, brand platform. Linear SC understands that brands need a watchful eye to flourish. A brand champion that can communicate the unique points of differentiation in the marketplace. And with everyone being asked to do more with less these days, it's great to find a enthusiastic group of smart, creative individuals that knows what it takes to produce meaningful results. Results that aren't about creative successes. It's about increasing sales and building brand value.

For some, packaging design has been difficult to measure it's ROI. For others, it demands a majority of time and attention considering that 75% of consumers decide at the shelf. Increasingly FMCG companies are looking to larger partners and agencies and away from specialty design shops for their packaging activities.

The intangibility of design, and the difficulty in measuring its effectiveness and return on investment, has traditionally placed it low down in the marketing mix for FMCG clients.

Many of the agencies serving the consumer products goods sector have seen an increase in their packaging responsibilities, clients are looking for a more well rounded approach. A greater depth in strategic Above and Below The Line experience is helping to reestablish the sector, allowing consultancies to up their game and become ’scale’ players.

Direct & effective. Impact buyer behavior at the point-of-decision.

In today's cluttered, competitive world, it's harder than ever to influence consumers to purchase and persuade the trade to carry your products. With a proven track record in Below The Line activities, Linear SC will help you close the sale.

A Defined Plan

Linear SC provides the visibility you need to surround shoppers in-store, in-home or out-of-home. Our Below The Line expertise maximizes the success of new products and builds market share for well-established brands.

A Great Opportunity

Our Below The Line expertise maximizes the success of new products and builds market share for well-established brands.

Past Success Jump start a new product launch. Kick off a promotional campaign. Create significant awareness. Linear SC has all the marketing solutions you're looking for.

Expect to see this in our sales decks for the foreseeable future.
If it's not a word yet, it should be.
- Dave

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Every era on Wall Street has its buzzwords, terms that capture a prevailing mood or business theme. In today's era of economic decline, that term is "decremental."...
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Young & Rubicam, looking to snag more revenue in one of the few ad sectors still growing despite the recession, is forming an alliance with Mars Advertising, a specialist in pitching products to consumers while they're busy shopping.

Audience fragmentation and the waning power of TV ads have forced many companies to peddle their products inside stores, where potential buyers are closer to a purchase. Their tools can include jazzy video displays, colorful promotions in the aisles or in-store video screens that serve up ads.

I've been traveling for the last few weeks and have come back to our agency with a renewed enthusiasm on the merits of clean, simple Below The Line communications. What I've noticed is the lack of consumer products that actual have a good story. A simple story that consumers can absorb in our less is more current culture. (There's a reason that Twitter limits you to 140 character tweets.)

Coke is a good example of how simple sells. Happiness from the start! It's amazing the effort they go to to make it look simple. As few words as possible but consistently communicated in every major city, all over the world.

At every touch point make it consistent and make sure the brand foundation speaks to their needs. Coke's "Happiness" campaign is right on. Who doesn't want a bottle of happiness. Research, research and research some more to offer your clients insightful communications that delivers to consumer or customer needs.
- Dave Wohlner, President LSC

Jewel-Osco rolled out the "Cocktails 1-2-3" display that features monthly recipe cards, spirits brands, mixers and other key ingredients to the entertaining solution.

As the BTL lead agency for the Cocktails 1-2-3 programming, LSC lead the strategic and creative development for all internal and external elements. "Seeking to educate the consumer with merchandising elements that speak to ease and convenience, this program allows our client brands to display out-of-section, maximize decision corridor engagement and strengthen our trade relationships with a total solution to lift category sales vs. just thinking of our own segment, says Dave Wohlner, President of LSC.

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