Some merchandising advice:

1. Answer the shopper with what's in it for them. Savings, New, Larger Size, something that's unique or different in the eyes of the consumer.
2. Is it on strategy?  Make sure you communicate the strategic priorities to your team or agency.
3. Shoppers have enough to think about. Stay focused on the message and don't overdo it.
4. Type sizes make a difference. Ask yourself if the type size will help consumers make a purchase decision.
5. Make an accurate decision by viewing your materials in full size. On-screen proofs are deceiving.

If you're an agency or client working together to support trade and consumer programming, then you've got to be working smarter, harder and more effectively. A few key steps to keep in mind for good group dynamics:

1. Client direction.
Keeping the agency moving in the right direction may require more information than you think. A hands off approach to creative solutions can be a shot in the dark. Spend time up-front and have the agency submit their plan with both client and agency input. See if the agency has a preferred process. If not, does the client offer any training that can educate the agency in how its company/groups function.