Custom QR Code Best Practices
For the uninitiated, QR codes allow anybody with a smartphone and a free app to scan a graphic you position on your printed materials, working in a way similar to a barcode. This QR code then automatically opens the URL you designated in the code in the scanner’s phone. This is why QR codes are becoming popular very quickly: they offer companies huge benefits in marketing efforts. In fact, QR codes currently support the following functionality:
- Go to a URL
- Display text
- Call a phone number
- Send a text message
- Go to a Google Maps location
- Send an email
- Open a YouTube video
- Android supports automatic login to WiFi
- And much more…
But even if you have finally realized it’s time to start integrating QR codes into your print advertising, you may still hesitate about placing a black and white symbol into the middle of your designs. You may also be wary of just how difficult creating QR codes may be. Fortunately, it’s possible to move past these hesitations if you follow some simple best practices.
New Updated Newspaper Ad for Castro Valley Plastic Surgeon
Just dropped a new ad for local Castro Valley plastic surgeon Daniel B. Allen in the Castro Valley Forum publication.
The new ad, featuring a limited time offer, has been updated to a contemporary and modern look and feel that is consistent with their website (www.eastbayplasticsurgeon.com).
See below to compare their old ad with the new one LSC designed for them.
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Web Users Demand Control over Ad Targeting
Education about ad targeting can create more fear
Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers having too much data.
While some of these mixed messages suggest consumers may be confused about online privacy and what behavioral targeting entails, research from online ad preference management provider PreferenceCentral calls into question whether consumer education is a solution for marketers.
Online Ad Spend Resumes Rapid Growth
Online advertising spending will resume double-digit growth in 2010, reaching $61.8 billion worldwide, according to eMarketer.
Unlike other major media, online advertising spending increased in 2009, growing 2 percent to $55.2 billion, the research firm reported.
By 2014, eMarketer estimates online spending will leap to $96.8 billion worldwide, growing at an 11.9 percent compound annual rate, despite the slow, uneven and fragile global economic recovery.
In-Store Marketing Helps Brands Thrive in a Tough Economy
Like many others, you're probably thinking about how this uncertain economy is going to affect your business. It's surely a hot topic among retail marketing leaders. Brands that thrive in recessions tend to be very focused on better merchandising at retail. When budgets are tight, we have to focus on what we know actually sells." This isn’t about creating new brand identities, this is about return on investment at retail.”